The TV rights thread part II

[docbrown]

Get as many hooked as possible and then take some away next time around?

Well yeah, pretty much. They're confident that the losses will be offset by people taking up the premier coverage.

Would the split advertising arrangements extend to listed games such as Origin and Finals? I can understand how this arrangement could give Fox access to revenue that would otherwise have been off the cards for them if it did extend to those games....

So the Ten broadcast of a regular unlisted game would contain the adverts, the Fox one wouldnt, and Fox would take half (or whatever %) of the ad money from the Ten broadcast for giving Ten the privilege of using their feed. Am I near the mark?

They want every single game split including all Finals and Rep matches.

As for the % I can't give an exact number but that's the general concept.

I hate the word but you could call it - synergy.

1 - Boost advertising revenue to around $300 million a year plus additional halo ad revenue
2 - Retain subscriptions, attract more because of big game ad free coverage
3 - Give 10 a heap of top rating content to restructure their entire network around
4 - Take away from 9's advertising revenue base
5 - Supplant 9 and make 10 the second biggest F2A network
6 - Buy up 9 shares later for cheap

 

[Poupou Escobar]

For most on here the feedback seems to be that if 5 out of 9 games were on FTA live nationally they would drop Fox.

No f**king way. Leaving aside the fact I live in Perth and free-to-air league will probably always suck here, but I see it this way - while it would be nice to tell Foxtel to f**k off if they don't give my favoured sport the big bucks it needs to grow, if they have one exclusive game a week I would pay for the sports channel, just so I wouldn't have to miss out on watching my team if they weren't on free-to-air that week.

 

[docbrown]

Hmm maybe I should start a poll. I just need to word it right.

 

[Phil McGrawhan]

Whether or not 10 & Foxtel get what they want that's a totally different story, what's important is the competition in the marketplace. I can assure that Foxtel is behind this move, that it has been in the works for quite some time and it is well thought out. I'm not sure if you recall but I mentioned to you that this is going to be bankrolled and offset by an ad revenue sharing scheme.

At the moment the NRL annual audience is approximately around 120 million a season give or take. This proposal is set up to boost that to something in excess of 200 million by 2017.

I don't know if most of you fully funderstand the subsequent effects of this.

By 2017 ch9 is running a clear last out of the FTA networks...
Can see someone with a healthy bankroll buying it dirt cheap.

 

[M2D2]

Agreed my tip is:

Friday nights x2, Sunday x2 FTA, ch 10 simucast on Fox
Saturday x3 exclusive Fox
Sundayx1 exclusive Fox
Mondayx1 exclusive Fox
Tests and SOO Ch10 simucast Fox

Ch10 $400mill
Fox $600mill
Telstra $100mill

Will not happen.
If channel 10 wants it, they will have to blow the 9 bid out of the water. They will straight up have to pay over 1 billion in their bid. If they bid that, it wont beat 9 by 20%

 

[Reborned]

After the recent news what are we expecting for the TV deal? Is the $1.4 Billion claims now realistic? Are expansion plans on the table during these negoigations?

 

[Perth Red]

Not if Fox and Ch10 put in a joint bid. Ch9 can't afford to buy the rights to every game and has nowhere near $1bill in the bank to make a bid for everything. If Ch10andFox put in a joint bid for all games for $1bill then Ch9 are gone.

 

[chigurh]

Not if Fox and Ch10 put in a joint bid. Ch9 can't afford to buy the rights to every game and has nowhere near $1bill in the bank to make a bid for everything. If Ch10andFox put in a joint bid for all games for $1bill then Ch9 are gone.

A joint 10/FOX bid is the likely outcome though, right?

So under what scenario/s does the deal exceed 1 billion?

 

[Perth Red]

Well lets say Ch10/Fox put in a joint bid for all games for $1bill. Ch9 can't match and can't offer $800mill to ensure their 20% clause remains in place. Then you have the Internet rights and the competition naming rights to add onto that. Presuming telstra cough up we should be looking at a min $100mill internet rights and then another $50-75mill naming rights. Throw in NZ, UK and any other country that buys NRL coverage and you would be close to the $1.2bill most are predicting.

 

[chigurh]

Well lets say Ch10/Fox put in a joint bid for all games for $1bill. Ch9 can't match and can't offer $800mill to ensure their 20% clause remains in place. Then you have the Internet rights and the competition naming rights to add onto that. Presuming telstra cough up we should be looking at a min $100mill internet rights and then another $50-75mill naming rights. Throw in NZ, UK and any other country that buys NRL coverage and you would be close to the $1.2bill most are predicting.

Gotcha.

I know it is petty and there are much more important aspects of the deal, but after the recent developments the fact that we are in with somewhat of a chance of being able to wave a bigger deal in the AFL's face has grown on me.

It sounds like 1.1 billion strictly from the TV deal and we are home and hosed?

 

[Reborned]

Ratings winner for Ten

Friday
6:00 The Rugby League Project
7:00 Friday Night Football
9:00 Friday Night Football

Saturday
5:30 Saturday Night Football
7:30 Saturday Night Football
9:30 Saturday Night Football
11:30 Midnight Premier League
2:00 Sunday Morning Premier League

Sunday
2:00 Sunday Afternoon Football
4:00 Sunday Afternoon Football
6:00 News
6:30 The Rugby League Project
7:30 Sunday Night Football
9:30 Rubbish
next morning
Monday Morning Premier League

Monday
6:00 The Rugby League Project
7:00 Monday Night Football
9:00 One Week At A Time

It makes sense.

When you talk about the premier league are you talking about the English (soccer) premier league or the New South Wales Cup? If you are talking about the soccer add that into the rubbish section.

 

[S.S.T.I.D]

For those of us that genuinely love the game of rugby league it's hard not to be excited by what has come to light over the last few days. It looks like the game might just finally reach it's true potential as the undisputed number one football code in this country.

 

[BuffaloRules]

Well lets say Ch10/Fox put in a joint bid for all games for $1bill. Ch9 can't match and can't offer $800mill to ensure their 20% clause remains in place.

Dont Channel 9 have to put in the first bid?

If they put up $800 Million, and another bid puts up a billion then they are gone as the other bid is more than 20% higher than theirs.

I really believe that Nine will have to bid a billion dollars first to make sure they are within the 20% tolerance of a possible other bids...

 

[bobmar28]

Revenge has already aired 14 eps in the USA

you can download it in HD with no ads or watch it on 7 in SD with ads

which would you chose?

I would choose sport. That show is crap. I watched one episode with my wife and daughters, that will be the last time.

 

[Phil McGrawhan]

Dont Channel 9 have to put in the first bid?

If they put up $800 Million, and another bid puts up a billion then they are gone as the other bid is more than 20% higher than theirs.

I really believe that Nine will have to bid a billion dollars first to make sure they are within the 20% tolerance of a possible other bids...

If it gets trumped by 20%+ ,then are the NRL obliged to go with the bigger bid ,or start selling off different games /timeslots ,SOO,Internationals, Finals in seperate packages .
That would definatly bring in the most $$$$$..
If the first & last right clause of 9 is busted then we can look at a big figure for the rights...

Would love to be a fly on the wall at negotiations.

 

[bobmar28]

All games on 10 and fox = 1.1 billion. That will do.

 

[kurt faulk]

Well lets say Ch10/Fox put in a joint bid for all games for $1bill. Ch9 can't match and can't offer $800mill to ensure their 20% clause remains in place. Then you have the Internet rights and the competition naming rights to add onto that. Presuming telstra cough up we should be looking at a min $100mill internet rights and then another $50-75mill naming rights. Throw in NZ, UK and any other country that buys NRL coverage and you would be close to the $1.2bill most are predicting.

channel 9 are bidding for the fta games. they're not up against a joint bid which includes pay tv games.

plus the arlc aren't dumb enough to offer the rights as a full package. they're gonna split up the rights to the highest bidders. they will try to follow what the nfl does in america - four different broadcasters show the nfl games every week. two of them only show one game per week but they are the sunday night and monday night games. plus next season the nfl network will telecast a thursday night game every week. so that makes 5 different broadcasters showing an nfl game every week.

.

 

[BranVan3000]

Problem with splitting it up is diluting the interest each channel has in promoting the game. As much as 9 stuffs around League, its quite obviously still their first priority sport.

Personally I can't see 9 doing anything but go all out for NRL, and with 10 having lost the AFL it seems they have just as must interest in gaining the NRL. I can see an all out bidding war approaching, because frankly both stations need the NRL

I don't know where Fox and Seven stand though. Maybe Fox will feel content with all the AFL its showing. Wouldn't surprise me, they seem that stupid.

 

[BuffaloRules]

Problem with splitting it up is diluting the interest each channel has in promoting the game. As much as 9 stuffs around League, its quite obviously still their first priority sport.

I dont agree.

Channel 9 do just as much to promote AFL and they dont have the rights to any AFL games..

 

[adamkungl]

9s downfall will be glorious and well deserved