Channel Ten reportedly are after the rights to broadcast every NRL game, every weekend this footy season, and they're not alone.
"To have it all, it's going to cost you a billion dollars. Are Channel Ten in the financial position to do that? I would suggest probably not," Triple M's Matty Johns said.
"However, they have the option of buying it all and on-selling it. The only risk with that is if you risk a billion dollars, they can drive you to bankruptcy.
"I think they'll end up with a game or two. I think it's healthy to open up the rights," he said.
They're not the only network to be in the market to broadcast the NRL.
"What I hear at Channel Seven is that they dearly want State Of Origin. To get a billion dollars, the NRL will have to package up their product separately," Johns said. "Everyone will have a slice of the pie."
"It's no secret Channel Ten are interested. In the past, it's been Monday nights, which last year was a ratings success for Fox Sports," News Limited journalist Andrew Webster told the Grill Team this morning.
"Then, they progressed to include Friday nights as well. Lachlan Murdoch, the new Chairman, and James Warburton the new Chief Executive has indicated to David Gallop that they want it all.
"Ten don't have any massive huge rating shows on their network. If they could get 30 weeks of regular footy... it's a no-brainer for them. Whether they can get it all, I don't know," he added.
"What is certain is that the way we watch footy on TV is going to dramatically change from next year."