The TV rights thread part II

[Everlovin' Antichrist]

Being a big sponsor of AFL in Sydney hurts your brand, not in a big way, but it doesn't help you raise your profile here.

 

[El Diablo]

Why would it prvent them getting the rights again? They screw us over pretty badly now and no one does anything about it. They could lose the rights, get to the finals and fail to show any of them before midnight in the AFL states and just make the same excuses as they do now. If they lose the rights it will be because Ten and/or Seven pay more, not for any other reason. If they pay the cash next time they'll get them again.

if Ten or Seven promised live national coverage then Nine would have to match that as well as the dollars

 

[East Coast Tiger]

if Ten or Seven promised live national coverage then Nine would have to match that as well as the dollars

You don't know that. If Nein offered more money without the promises there's no guarantee Ten/Seven would be chosen. The IC is under pressure to produce the cash. And what I'm talking about is whether Nein will make detrimental decisions at the back end of the season if they don't get the rights for the next five years. There have been some signs of of improvement lately, seemingly due to Nein making slightly more effort. But would they bother if come July or August they know they won't have the rights for at least the next five years? For example, would they keep the promise about showing Storm games live in Vic?

 

[taipan]

Scenario 1 -

Nine get the rights again but are forced to meet standard quality terms. Coverage improves.

Scenario 2 -

Nine don't get the rights, act like petulant children and drop all the trimmings. We only have to bear with that for six months then it's sayonara nine, hello decent coverage.

I've got this funny feeling,should 9 lose the rugby league rights,you can bet your bippi they will go for union or soccer ,just for revenue's sake.

I can handle a petulant child short term ,but a bastard act for the past years,is a different proposition.
Notice CVC are trying to flog off Tickettek.to reduce debt situation.Things must be grim.Should they lose rugby league ,a deep financial chasm will open.

 

[PaddyBoy]

Being a big sponsor of AFL in Sydney hurts your brand, not in a big way, but it doesn't help you raise your profile here.

I would say it would be the opposite wouldn't it? It'd be better than a Melbourne team because noone in Sydney knows, but they might know the Swans + AFL states would get it.

If Vic got good FTA exposure this would surely be worth big money for the Storm, as a lot of Brissy and Sydney people watch them, then add in a Melbourne niche and couldn't it be bigger than the other clubs?

 

[El Diablo]

I've got this funny feeling,should 9 lose the rugby league rights,you can bet your bippi they will go for union or soccer ,just for revenue's sake.

I can handle a petulant child short term ,but a bastard act for the past years,is a different proposition.
Notice CVC are trying to flog off Tickettek.to reduce debt situation.Things must be grim.Should they lose rugby league ,a deep financial chasm will open.

not just Ticketek http://www.businessspectator.com.au...r-sale-pd20120305-S4QPA?OpenDocument&src=hp11

CVC puts Ticketek, Allphones Arena up for sale

Published 6:50 AM, 6 Mar 2012 Last update 6:50 AM, 6 Mar 2012

Private equity firm CVC Asia Pacific ― which owns Nine Entertainment ― is seeking a buyer for Australia's largest sports and entertainment ticketing company, Ticketek, with plans to also put the Allphones Arena up for sale as CVC scrambles to eliminate $2.7 billion in debt, according to media reports.

Ticketek and the arena are currently part of Nine Entertainment, but the private equity firm is going through a process of selling off valuable assets from within Nine in an effort to keep the bulk of Nine Entertainment under its control.

US hedge funds Apollo Global Management and Oaktree Capital are seeking to gain control of Nine's debt to force an equity conversion.

Together, the two assets, of which Ticketek is the most valuable, could net CVC about $600 million, according to Fairfax Media

US-based rival Ticketmaster is expected to be among the potential suitors for Ticketek, according to the Financial Times.

A formal sales process will begin next month, run by UBS, Fairfax reports.

CVC is also reportedly considering the sale of Nine's magazine business, ACP, as part of its efforts to refinance $2.7 billion in senior debt, due for repayment in 2013.

Meanwhile, Bruce Gordon, who owns Nine stations in Adelaide and Perth through Win Corp, is reportedly interested in buying Nine Network if it is put on the sale block by CVC. Mr Gordon holds a stake in Ten Network Ltd, which he would have to sell if he were to take control of Nine Network.

 

[East Coast Tiger]

I would say it would be the opposite wouldn't it? It'd be better than a Melbourne team because noone in Sydney knows, but they might know the Swans + AFL states would get it.

If Vic got good FTA exposure this would surely be worth big money for the Storm, as a lot of Brissy and Sydney people watch them, then add in a Melbourne niche and couldn't it be bigger than the other clubs?

That's why the likes of Slater get so many endoresement gigs. He's known in Melbourne through the Storm but also up here.

 

[Neatoboy]

And that's the problem, there is no "sharp directorial control" that can turn a 23 second break in play into a 35 second break (including lead out and lead in). Currently there is no way to guarantee a particular break is going to actually last 30 secs until it is over. By that point they're committed to the ad and fans are left missing several seconds of the action. That's not what the fans want and honestly it won't be what Nine want either. It hurts the game and it hurts the broadcast. What they want is to extend their "sharp directorial control" to guarantee that the game doesn't restart inside the 30 sec break so they can get their ad without cutting off parts of the action that the fans want to see.

Leigh.

What about delaying the live coverage by 5 minutes each half which would allow them to insert 10 x 30 second ads each half? This way, we wouldn't miss out of any of the play, and the station would be guaranteed a set number of ads.

 

[carlosthedwarf]

There was a huge uproar when Seven did that two years ago with Bathurst, people noticed because of twitter having updates before they were on TV. I don't think you'd be able to get away with that.

 

[Quidgybo]

What about delaying the live coverage by 5 minutes each half which would allow them to insert 10 x 30 second ads each half? This way, we wouldn't miss out of any of the play, and the station would be guaranteed a set number of ads.

But for the game that's the worst of both worlds. It's neither live but it is still direct against the gate. If you're not going to show it live you might as well do it properly, leave it live and ad free on Fox and delay it an hour or 90mins on free to air to give the game a chance to draw a crowd without direct free to air competition.

Leigh.

 

[docbrown]

I've got this funny feeling,should 9 lose the rugby league rights,you can bet your bippi they will go for union or soccer ,just for revenue's sake.

I can handle a petulant child short term ,but a bastard act for the past years,is a different proposition.
Notice CVC are trying to flog off Tickettek.to reduce debt situation.Things must be grim.Should they lose rugby league ,a deep financial chasm will open.

Soccer is a charity case. There's no money to be made there except for a handful of internationals.

Same with Union. Super Rugby on a Friday and Saturday on F2A would get smashed.

 

[Perth Red]

Being a big sponsor of AFL in Sydney hurts your brand, not in a big way, but it doesn't help you raise your profile here.

If you took all the media covg of AFL in Sydney then it is a damn lot more exposure than not having any at all. I am always surprised how much media covg afl gets in Sydney in the papers and on the news compared to NRl in AFL states.

 

[babyg]

Schedule the Storm and new Perth team Same time each week and have an fta Saturday game so their fans can get into a routine.

 

[In-goal]

Although Sunday 4pm would be a better time slot. I even like the concept of Sunday night football much the same as the NFL.

In fact I'd like this to be my regular Sunday.

10am Toyota cup
12 warriors at home
230 tigers at home
5pm broncos at home
730 storm at home
1000 Perth at home

I know it's not ideal for those attending Sunday night games, but it's only every second Sunday.

I know it would make Monday a little easier at the water cooler.

 

[docbrown]

Being reminded by the new schedule release one thing we've probably overlooked in all this is the NRL draw and whether or not to go to fixed scheduling.

If/when 10 do get every game there's no real reason to shift games around. Blockbuster games would still get shown it's just that it might be a Saturday instead of a Friday.

It wouldn't surprise me though if they brought in a system similar to the NFL whereby a game expected to be a top of the table clash gets promoted to a better timeslot on the same day.

So say a 1 v 2 game was originally scheduled for 1pm Sunday arvo, 10 might push it to post-news evening slot.

Or a 5:30pm Saturday game might slide to 7:30pm etc

 

[El Diablo]

saw a pic of the DT Back Page

some story about 9 boss declaring the TV rights battle is all but over

seems they must think they have it in the bag

 

[carlosthedwarf]

How can it be over already?

 

[1 Eyed TEZZA]

CHANNEL 9 boss Jeff Browne has boldly declared the battle for rugby league broadcast rights is effectively over before it even starts, saying: "We want the broadcast rights - and we'll win them."

Breaking his silence on the $1 billion battle with Seven and Ten for the rights for the next five years, Browne said Nine's league rights would not be slipping into the hands of their competitors.

He is so confident Nine - which has the first and last bidding rights under the existing agreement - will show rugby league next year that he has predicted they will have negotiations sewn up by June.

"We do rugby league best," Browne said. "But we know we'll have to stump up and grow the game.

"We've got to help the clubs and invest in the league. We're not trying to buy these cheaply, we're trying to invest in the sport. And that's our biggest asset. It's not only about the money, it's about the relationship and building the brand of rugby league."

Browne's comments fly in the face of genuine interest from Seven and particularly Ten in the last few weeks.

Nine is in the middle of its exclusive three-month negotiating period with the NRL, although Seven and Ten have privately indicated their interest in snatching some or all of the rights from 2013.

There is a growing belief that a serious push from Ten - headed by league-mad chairman Lachlan Murdoch - is unlikely. Late last month, Ten warned of a 40 per cent profit loss.

Seven indicated long ago that it wanted State of Origin rights, but Browne is adamant Nine will push hard to retain all the free-to-air rights.

"We want what we've got now and that's what we're shooting for," he said. "It's a must that we get rugby league. We want the rights, and we'll win them. When it is done will depend on others, but I suspect this will be known by June."

Head of Nine Entertainment David Gyngell has refused to comment on negotiations, which are seen as crucial to the network's survival, but NRL chief executive David Gallop welcomed Brown's remarks.

"It's great to hear that Channel 9 is aware of the power of rugby league," Gallop said last night.

http://www.dailytelegraph.com.au/sp...to-broadcast-nrl/story-e6frexnr-1226292612113

 

[East Coast Tiger]

Bring it on.

But this bit:

"We do rugby league best,"

is only true until someone (anyone) else gets a chance. Hopefully that will be soon.

 

[Von]

Too true tiger!