El Diablo
Post Whore
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perhaps there will be no money left though once the second and far more destructive wave of the GFC hits
said it on the 29th ;-)
perhaps there will be no money left though once the second and far more destructive wave of the GFC hits
yep
not the time for retailers to invert into a shell
they need to get out & advertise their merchandise
what better platform then adverts during Australias most watched sport
this equals $$$$$$;-)
Friday night ratings: Aug 12th, 2011
8 Nine’s Live Friday Night Football - Nine - 842,000 (Total) - 494,000 (Syd) - *** (Mel) - 348,000 (Bris) - *** (Adel) - *** (Per)
10 Seven’s AFL: Rnd 21: St Kilda Vs Collingwood - Seven - 778,000 (Total) - 9,000 (Syd) - 522,000 (Mel) - 3,000 (Bris) - 144,000 (Adel) - 98,000 (Per)
23 Nine’s Friday Night Football - Nine - 361,000 (Total) - 243,000 (Syd) - *** (Mel) - 119,000 (Bris) - *** (Adel) - *** (Per)
How come there is no figures for NRL in Melb or Perth? because of the time slot?Friday night ratings: Aug 12th, 2011
8 Nines Live Friday Night Football - Nine - 842,000 (Total) - 494,000 (Syd) - *** (Mel) - 348,000 (Bris) - *** (Adel) - *** (Per)
10 Sevens AFL: Rnd 21: St Kilda Vs Collingwood - Seven - 778,000 (Total) - 9,000 (Syd) - 522,000 (Mel) - 3,000 (Bris) - 144,000 (Adel) - 98,000 (Per)
23 Nines Friday Night Football - Nine - 361,000 (Total) - 243,000 (Syd) - *** (Mel) - 119,000 (Bris) - *** (Adel) - *** (Per)
How come there is no figures for NRL in Melb or Perth? because of the time slot?
I wonder how many extra we could add if the game was shown in the three population centres with a combined population of 7million at 7..30pm?
Anyone ever read this from the SL days?
I know the SMH and other papers have stated RL only just in the last few seasons outrated AFL, but this old article tells a different story.
http://www.annabernasek.com/timearticles/Time%2004%2024%2095.PDF
Free to air TV’s financial year ad revenue results
FreeTV Australia, the industry body which represents all of Australia’s commercial free-to-air television licencees, reported a gross advertising revenue of $4billion over the past financial year across all three Networks.
Network share fell in Seven’s favour in both halves, far ahead of Nine, with Ten third.
Seven: 37.53% (July-Dec), 37.60% (Jan-June)
Nine: 34.96% (July-Dec), 33.55% (Jan-June)
Ten: 27.50% (July-Dec), 28.85% (Jan-June)
The second half of the financial year posted a drop in the market from the first half in both Metro and regional totals. The July to December 2010 figures placed the total gross revenue at $2.155billion across all three networks, while the January to June 2011 figures reported 1.837billion, creating a 0.318billion drop.
Across all capital cities, spending totaled just over$3billion for the year, and broken down as follows:
July – December 2010
Sydney – 621,757,219
Melbourne – 465,598,961
Brisbane – 286,480,502
Adelaide – 123,059,949
Perth – 176,536,996
Total – 1,673,433,627
January – June 2011
Sydney – 526,924,232
Melbourne – 383,347,892
Brisbane – 239,526,006
Adelaide – 106,126,170
Perth – 152,477,889
Total – 1408,402,189
Across the states’ regions, spending totaled $911million over the year was broke down as follows:
July – December 2010
New South Wales – 211,794,145
Victoria – 72,647,518
Queensland – 116,815,844
South Australia – 16,222,729
West Australia – 24,632,208
Northern Territory / Tasmania – 40,197,449
Total – 482,309,893
January – June 2011
New South Wales – 193,634,606
Victoria – 62,781,833
Queensland – 100,599,146
South Australia – 15,459,967
West Australia – 22,121,046
Northern Territory / Tasmania – 34,764,012
Total – 429,360,610
http://www.encoremagazine.com.au/free-to-air-financial-year-ad-revenue-9960
[/B]
So NSW & QLD as you can see represent approximately 60% of the market.
Premier targets live coverage of all NRL games
James Chessell
From: The Australian
August 15, 2011 12:00AM
THE new chief executive of Premier Media Group, Patrick Delany, says the pay-television company's Fox Sports channels want to buy the rights to show every National Rugby League game live -- but at the right price.
In his first interview since taking the top job at Premier, Mr Delany said he was keen to negotiate a deal that would give pay-TV the right to show every regular season game live provided the "value equation" was right.
The NRL broadcast negotiations are shaping up as a complicated and political process with recent media reports canvassing extreme scenarios such as a $1.4 billion price tag for the 2013-17 rights package or a deal that shuts out pay-TV in the short term.
"It would make sense for us to try to get all games live but I would have to look at the value equation before going ahead with anything," Mr Delany said.
"I'm certainly saying we won't pay less and that (the previous rights) deal was struck five years ago, so let's have a look."
Mr Delany, who worked at Foxtel for nine years before joining Premier last month, will lead the pay-TV negotiations.
He has hired veteran broadcast rights negotiator Ian Frykberg to assist him.
Mr Delany was involved in Foxtel's negotiated deal with the AFL this year to allowFoxtel to broadcast every regular season game live.
And Foxtel boss Kim Williams recently finished a roadshow of the AFL clubs as they prepare to sell their new rights next year.
Mr Delany said he hoped the NRL negotiations would work in a similar way.
"Through the AFL we were able to say this is what we want," he said. "And the free-to-airs were able to say what we want. The internet guys were saying this is what we want. The AFL was able to shuffle it around and ended up getting a great deal."
Foxtel and Austar have higher penetration rates in NSW and Queensland because of relatively stronger NRL packages, and Mr Delany said he was keen to ensure the pay-TV NRL offering kept pace with the new AFL deal "so long as it makes sense".
Mr Delany said it was in the interests of "broadcasters, clubs and fans" for all parties to adopt a positive attitude and that the formation of the new commission "should bring some rigour to the whole process".
"It obviously seems highly emotionally charged at the moment," he said.
"NRL is important to us and the way in which I intend to approach it is in a very logical and rational way. That is to sit down and see what it is that we can do. To be talking in negative terms such as 'what happens if Fox Sports loses the NRL' is not the way to frame it. I think it is important to see what might grow free-to-air TV as well . . . what you get dictates what you pay for."
News Limited (publisher of The Australian) and Consolidated Media Holdings each own 50 per cent of Premier.
News's 50 per cent stake in the NRL, which ends when the new commission is formed, has left it exposed to conflict of interest accusations since the previous $100 million-a-year deal with Nine and Fox Sports.
Free-to-air and pay-TV will end up paying more for the 2013-17 rights and the total package (including digital and advertising contra) could be up to $1bn.
Extensive sports rights are critical for the local pay-TV industry. the penetration rate of which has stalled at about 30 per cent amid tough economic conditions and competition from free-to-air digital channels.
Mr Delany, who has worked in the pay-TV industry for 15 years, has been charged also with broadening the appeal of Fox Sports by improving the look and feel of its channels.
"Within a period of time, the company has to become one of Australia's iconic aspirational brands," he said.
"We need to go from 'I have Foxtel for the sport' to 'I have Foxtel because I love Fox Sports'."
but at the right price.