Pay up Foxtel. Without Rugby League u won't be getting the growth that is forecast.
http://www.theaustralian.com.au/bus...v-to-lead-growth/story-e6frg996-1226105643346
Gaming, pay-TV to lead growth
Not surprisingly, the internet will lead advertising growth, predicted to be up 13.5 per cent over the period, spiking at 18.9 per cent in 2013 before slowing on an annualised basis to 10.8 per cent and 8.6 per cent in the following two years. The out-of-home advertising industry is expected to be the next-fastest growing sector, up by 5.4 per cent on an annualised basis.
Subscription TV revenues will grow by 5.1 per cent. Free-to-air TV advertising is predicted to grow by 2.3 per cent, but subscription TV advertising will outperform it at 3 per cent.
David Wiadrowski, a PwC partner and one of the authors of the report, said there were a number of media sectors that had clear potential for growth driven by Asia.
"That growth in Asia provides opportunities for entertainment and media companies to go to that region and leverage off that faster growth," Mr Wiadrowski said.
"It won't necessarily be easy because you have got the usual cultural barriers with coming into someone else's backyard and cutting their lunch. They will all be barriers." However, he said Australian companies should ignore such barriers.
"To me there is no reason why Australian media and entertainment companies cannot go into that market in a more meaningful way."
At the same time, however, media and entertainment companies would be at the heart of what he called a "golden age for consumers".
Entertainment and media executives are facing a dual challenge: on the one hand engaging empowered consumers -- who often expect content for free -- and on the other hand dealing with culture clashes internally, as enthusiastic digital natives enter the workforce and encounter experienced, but sometimes resistant, content creators.
"We are in a golden age for consumers as organisations look to find new models to meet the needs of empowered consumers who are increasingly time-poor, but digital-savvy."
While the publishing industry has had a difficult year in Australia, with the closure of Borders and much of the Angus & Robertson chains, the report expects the industry to recover and predicts annualised growth of 2.5 per cent over the next five years.
Filmed entertainment will grow by 4 per cent while the internet, as an industry, will see a slowing of growth as spending on access reaches saturation, with PwC expecting 7.4 per cent annual compound growth by 2015.
With many in media looking closely at the future of newspapers, PwC sees the industry as remaining stagnant over the next five years with growth of just 0.1 per cent.
However, PwC has excluded digital advertising figures for both newspapers and magazines, including them instead in internet figures, suggesting the newspaper industry may still see better growth than predicted.
