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http://www.theaustralian.com.au/bus...rl-pay-tv-rights/story-fn91v9q3-1226120370890
Consolidated Media worried over price of NRL pay-tv rights
James Chessell
From: The Australian
August 23, 2011 11:57AM
THE pay-television industry has given the strongest indication yet that it believes price expectations for the next NRL broadcast rights are overheated.
Consolidated Media executive chairman John Alexander used an analysts briefing today to talk down the value of the 2013-17 NRL rights, which will be up for grabs once the code's new commission if formed.
He also became the first media executive to refer to recent reports suggesting the next rights deal could fetch up to $1.4 billion -- an optimistic figure that would dwarf the $1.25bn television, digital and mobile deal the AFL struck with Foxtel, Telstra and Seven in April.
"Clearly there has been a lot of publicity about the NRL deal coming up and obviously Fox Sports already takes a large chunk of the NRL," Mr Alexander said.
"I don't think there is any appetite at Fox Sports to hand vast additional cheques for additional value. Unless Channel 9 has got much, much deeper pockets than we all believe, then I think the prices that have been talked about with NRL remain confusing."
ConsMedia owns 25 per cent of metropolitan pay-TV group Foxtel and 50 per cent of Premier Media Group, the producer of Fox Sports.
Its biggest shareholders are James Packer and Kerry Stokes's Seven Group.
News Limited, publisher of The Australian, has identical shareholding in Foxtel and PMG and is exiting its 50 per cent stake in the NRL as part of the formation of the new commission.
NRL boss David Gallop warned the pay-TV industry -- which currently broadcasts five out eight regular season matches -- not to take the sport for granted in the upcoming negotiations.
Nine and PMG pay about $100m per year for the current deal with most observers expecting a significant uplift in the price from both types of television next time round.
Mr Alexander's views about value echo comments by newly-installed PMG chief executive Patrick Delany .
Mr Delany said he would like to own the live rights to every game -- with some matches simulcast on free-to-air -- but added: "What you get dictates what you pay for."
Mr Delany would not comment on the $1.4bn figure, which emerged from a recent NRL conference.
With Foxtel already releasing its result earlier in reporting season, the performance of PMG was of particularly interest to analysts.
With the cost of major sports rights expected to rise and pay-TV penetration sluggish in the past two years, Mr Alexander was asked if about the growth outlook for the business.
"There is a new CEO in place with a very decisive view on how to spend money," he said.
"I would say in the relatively short time in the job -- and bearing in mind (Mr Delany) comes from many years at Foxtel -- he would have far more ambitious plans about how Fox Sports grows over the next several years."