NRL's TV ratings bonanza
IT would appear rugby league can just about bank its $1 billion.
The NRL yesterday released extraordinary figures showing the game's dominance in television ratings over every rival Australian winter sport.
Amazingly, 74 of the top 100 pay-TV programs this year have been NRL games. The AFL had 14 in the top 100 shows, rugby union six, cricket four, soccer one and one non-sport show.
The Parramatta-North Queensland game in round four was the highest rating NRL program on Fox Sports after becoming the first subscription show to attract more than 400,000 viewers.
Free-to-air ratings for rugby league also increased by 1.3 per cent with last weekend's match between Manly and Brisbane dragging in a viewing audience of 1.07 million.
These ratings are a godsend for NRL chief executive David Gallop, who is about to embark on a new television deal where rugby league is searching for an elusive $1 billion pay packet.
"With 74 of the top 100 pay-TV shows, we are clearly the leading reason why people subscribe to pay television," Gallop said.
"That all goes well for our upcoming negotiations.
"Increasingly, things like television programs and movies are easily available but live, compelling sport is critically important to the future of these industries. That puts us in a great position."
Monday night ratings on Fox Sports increased by 17 per cent on last year while Saturday evening matches rose a whopping 26 per cent.
"The growth of pay television has even surprised us, particularly around Monday night football," Gallop said.
"Pay TV is a key revenue item for us going forward. Seventy-four in the top 100 - we'll be looking for value for that and we expect it to be priced very highly in terms of what it delivers for people wanting to subscribe to pay television because of rugby league. We expect our television deal to reflect what we're delivering at the moment."
There is a growing theory that the NRL wants a second free-to-air station to cover rugby league.
That could mean Channel 10 takes Monday-night football with Fox Sports retaining Super Saturday.
"It would double the promotion and double the sponsorships," said one well-placed television source.
Fox Sports executives were not commenting yesterday.
"The Monday night results has exceeded our expectations," Gallop said. "We expect a contest for our rights across a number of timeslots and Monday night - if you look at 17 per cent growth in it - you'd have to be looking at that as a free-to-air broadcaster and wondering if you could get a slice of that."
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