IMO under Smith we saw the NRL lose touch with the comman man. Overpricing tickets making it unaffordable and under him we changed the game to suit the soccer mums eliminating biff and shoulder chargers turning the game into what we see now.
Clubs are in charge of most ticket prices, not DSmith. He did save big chunks of seats in the big events for cheap tickets, but they are snatched up very quickly being so under-priced.
As for the punch/shoulder-charge/concussion stuff, he single-handedly saved the game $millions in lawsuit payouts.
As for the game generally moving away from the common man, i would peg that more on the players whinging to the media about only getting a $10mil a year salary cap. This is meant to be the "working mans game", yet the players are going on about how their $million salaries are too small and how the junior funding is too high.
Meanwhile, the clubs are bastardizing their brands/jumpers to squeeze it for every $ they can get. Compare this to the ARLC fixing all of their logos across the game to reflect the games history and DSmith even managing to convince Telstra to let them rename the Premiership trophy.
Whose fault is it that the game is looking that working-class image? It seems to me that the ARLC are the only ones trying to salvage the games image....