The Great Dane
First Grade
- Messages
- 7,960
I think we differ on what our definition of 'relocation' is. In its simplest form, at least to me, it means taking an existing team, keeping everything that makes them identifiable, retaining their history,and giving them a different home. I'm not saying this is right, but that's my thoughts when somebody says relocation.
I mean you can keep working on that definition if you want, I mean it's obviously completely wrong lol, but you do you.
I do have a question though, if e.g. the Houston Oilers relocating to Nashville and re-branding to the Tennessee Titans isn't a relocation what exactly is it?
I understand that others may take the alternative view that a team's identity and relocation don't have to be in lockstep with each other. However, I think if this happens, it is more likely to be perceived as the end of one team, and the birth of something new.
Firstly, taking the perception of the old fans out of the equation, why would that necessarily be a bad thing?
Secondly, that doesn't necessarily need to be the case. There's absolutely no reason why a team couldn't relocate and re-brand for the new market, but maintain the old identity in the old market for their local club and juniors system, as well as fielding a lower tier 'reserves' team in the NSW Cup (or whatever) in the old market under the old brand.
I can't think of any example where that has happened off the top of my head, I know plenty of relocated clubs have maintained a team in old the location, but I can't think of any that have re-branded and maintained a team under the old brand, but that's probably happened somewhere and even if it hasn't there's no reason why it couldn't be done.
By the way, I want to make it clear that outside of extreme circumstances I don't support relocation's (at least in the Australian context), they're dumb because people (more often than not including the people trying to implement them) don't really understand how and why relocation works when they are successful, so you end up with the clubs trying to do really dumb things that outside of very specific circumstances never work, like trying to get one team to maintain two markets, then fans get frustrated and it either ends in tears or at least not achieving the initial intentions set out by the club for the relocation.
It works well in America, but that is because the yanks understand that it's a brutal business decision, made by and for the business in the interest of the money involved, and that at the end of the day the old fans don't really come into that decision at all. But everywhere else where we put more emotional significance in the fan-base supporting the team they are at best a sketchy prospect, at worst commercial suicide, especially in extremely tribal and competitive markets like Australia, where with the exception of the Swans I can't think of a single successful relocation, and even then the Swans have completely failed in their initial goal of maintaining both the South Melbourne and Sydney markets (in fact they didn't start to become really successful until they gave up on that goal), so in that regard it is still a failure, and they required a shit ton of help from the AFL to pull it off (they basically had the comp rigged in their favour for years).
So yeah, I don't actually support relocation as such, it's just if the NRL is going to go down that route I would hope they know what they are getting themselves into and what is and isn't achievable with relocation.