wb2027
Juniors
- Messages
- 136
Considering all this, did the Bears really get back in the NRL here? Or did their mascot just get adopted by the new Perth team in exchange for a pathways affiliation?
I'm not complaining as I want this new club to be all about Perth but this isn't really North Sydney Bears getting back into the NRL.
You've summed it up succinctly on a business level, which is why the shape of the new club's branding will be so important.
If the new owners want to roll out "This is the all-new Bears for WA" then they're leaving money on the table by being transparently standalone and might as well not even enter into the partnership, but if they roll it out looking like "The Bears are back and now playing out of WA" then they'll set themselves up to be the only club with a substantial supporter base on both coasts.
They've got their whole future to evolve and appeal to WA but if those existing fans feel alienated right off the bat then they're never coming back.
Now the real challenge is can anyone who wants to retort do it without using "SyDnEy CeNtRiC"?