I don't understand how that hidemyass thing works. Does it trick say NRL 2014 to think I'm still in aus or is the footy through that site? Sorry but I'm a dumbass with all this stuff.....
HMA tricks livestream (via an encrypted virtual private network to one of a number of servers that they operate all over the world) into believing that you are in the country that the server is in, eg Belgium and since Belgium has no cable deal to show NRL, the NRL allows you to watch NRL games via livestream if you are in Belgium, because of HMA you appear to be in Belgium.
Malaysia (your PC/iPod etc)----------Belgium(HMA server)-----------Livestream (NRL Feed)
I've not done it, but I assume you could use HMA to pull in the Telstra feed
Malaysia (your PC/iPod etc)----------Australia(HMA server)-----------Telstra (NRL Feed)