Oz, you're just trying to ge me started, aren't you?!
This is a real pet peeve of mine...if they're so **** at marketing which they obviously are, what they could do is just look over the ditch at the way it's done there. Then we'd get the T Shirts and collectibles worthy of the occasion.
I have the DVD and love it, I see the 'coming soon' Tournament highlights DVD on the NZRL website (Which was incidently released in Aussie on Dec 1st-I cancelled my preorder from over there seeing it was coming here-Should have just got it)...and that's it so far.
There's only so many weeks of 'brainstorming' as they put it, before the momentum will be lost and the 'emotion impulse' buying won't be there. Frustrates the hell out of me. It's not Rocket science-Spit some souvenirs out and plug 'em in time for xmas. You would have though that would be easy. As well as the DVD, the immediate things that came to mind were T shirts, polo shirts, Souvenir programme booklets of the final, tournament stat programmes (If the Aussies had the rights to those a simple Licence could be worked out for NZ release pretty easy). And if they really don't know what they're doing just follow the path of other codes. Even Americas Cup had crap for Africa(But you wouldn't want to go to that extreme, that's just dump bin special area).
The Parade ideas seem to have been quietly forgotten. Good on Lance for getting the Cup to Huntly and in an Xmas parade, and good on the Mad Butcher for putting on some specials through the MB Stores for books, Kiwi WC & All Golds Jerseys. I'm hoping Peter will put out a companion book for this W.C like the Year the Kiwis flew/The Year that was