helped by not having much competition in its heartland and the media spruiking it 24/7... there is definitely a cultish element to AFL's fanaticism though. I suspect the media in the southern states works closely with the AFL to block out and denigrate other codes as much as possible - just ask soccer fans... I've been to Melbourne enough times to know how suspicious of anything from NSW they are and how protective they are of their game....
Perth has a professional sports club in every sport bar RL, not sure you can say there isnt any competition? The fact there is no NRL club is a sad reflection of our sport, not Perth.
Cant speak for Melbourne but not found that in Perth. Plenty of ignorance still about the fact there are two Rugby codes but haven't come across much dislike of RL, in fact with origin here usually people are happy to have a chat about it, once they get over the fact I'm English and don't follow the EPL lol.
There is an interesting perception that comes up though that the game is only really played by Kiwis and Islanders and not really for white Australians. Other thing is the lack of connection between Touch Footy and RL. Met loads of people here who play touch footy but dont have any interest in the NRL as they dont really see it as a form of RL. That's certainly something the game could do better.
There is certainly strong support for their code and clubs and that goes across gender and class and even through to grassroots, the WAFL still has a very strong following. Media support definitely helps perception and exposure, again shame RL hasn't been able to influence the same in Sydney and to a lessor degree Brisbane. I suspect mass FTA exposure plays a big part of that, again a real risk of AFL chases the Fox $'s and loses that.