yakstorm
First Grade
- Messages
- 5,800
Both really should be on par, and clubs should be looking to maximize both.
Let look at it economically for a club. Clubs currently get a $3.4 million grant from the NRL, which is made up of TV revenue + New Media and other sponsorship revenue. Lets say that means the club would get roughly $3 million directly from TV.
Now a strong membership club like the Rabbitohs and Dragons would earn around $2 million odd from membership revenue, plus then additional gate receipts on top. Considering a club like the Bunnies get roughly $100K per ANZ home game, suddenly they have close to their $3 million there.
From that point of view both are extremely important for ones bottom line, and they thus they should be looking to grow both.
It's just like they should be looking to grow online audiences, and merchandise sales. The more consumption of their product, the stronger the club, the stronger the brand.
Let look at it economically for a club. Clubs currently get a $3.4 million grant from the NRL, which is made up of TV revenue + New Media and other sponsorship revenue. Lets say that means the club would get roughly $3 million directly from TV.
Now a strong membership club like the Rabbitohs and Dragons would earn around $2 million odd from membership revenue, plus then additional gate receipts on top. Considering a club like the Bunnies get roughly $100K per ANZ home game, suddenly they have close to their $3 million there.
From that point of view both are extremely important for ones bottom line, and they thus they should be looking to grow both.
It's just like they should be looking to grow online audiences, and merchandise sales. The more consumption of their product, the stronger the club, the stronger the brand.