NRL pumps money into all clubs. I think you mean "more" money.
Yes it will take some investment above say a second Brisbane team (though there is no guarantee that a second Brisbane team will be an instant success or face Titan style financial failure either) but if the game wants to grow then there's not many opportunities for growth rather than consolidation. Perth is the best of them.
Risk? sure but what business grows without any risk?
Like I've said countless times the NRL should have a strategy for this growth and a clear plan, money ready to invest and timeline. We've been talking about it for over a decade and there is literally still nothing in place or any real idea of where or when beyond the most recent bloke in charge's "good idea". Even then he cant say if or when, just that we should. Maybe its coincidence that the AFL's revenue growth (media and non media) has matched its national growth and now dwarfs NRL's, or maybe it isnt?
Brisbane 2 is no guarantee of success, especially if they try to recreate the Broncos. Even the Broncos only drew 16,000 to their games in 1988. Crushers did better in their first year with a shit roster, shit brand, shit colours, shit logo, hostile media and competition from the successful and established Broncos.
I was a kid from Brisbane and couldn't identify with the Crushers. They just didn't have the 'cool' factor of a cute mascot and the 'Crushers' theme did not represent life in urban Brisbane. The old steam engine train in their logo, with the mustard and blue colours, looked lile something from the wild west. Cowboys got it right.They had nice colours, the best logo I have ever seen, and the Bluey mascot was and still is something anyone can get behind. Their original jersey is the best I have ever seen. The club didn't need to be an onfield success straight away to be a hit with the public because it got its branding right.
I think the only hope for Brisbane is a BRL brand. It has history and nostalgia, which is marketable. There will still be people familiar with it, but a new generation who are not, so it will pull in new supporters while retaining old ones. It ticks all the boxes. It doesn't have to be an exact copy of the old brand, but have ties to it. Merge a couple of teams together to create a larger fanbase and geographical footprint.
Something like East Coast Seagulls if Easts and Wynnum merged. Easts did uae the East Coast name in the late 90s and early 00s, so both clubs could have equal representation in name. Both have big rich Leagues Clubs and strong fanbases. Both are southeast of the Donkeys.
Perth can be successful, but it will need time and investment. Unlike Brisbane, it doesn't have established brands or a large fanbase to draw upon. That will have to be generated through planning, funding, onfield results and time. It's not enough for a new franchise in enemy territory to have enough money to survive, it has to generate enough to thrive and dominate so they can make the headlines.