papabear - Don't bother with Ron.
Anywhoozle.
League is a funny sport. It the *rse end of the talent pool it is pretty boring. I've watched a few clips of some old AMNRL games in their "promotional" match a few years ago. It was terrible. No thinking, no skill. Just one overweight guy running into the line after another, followed by a mindless kick. Rinse and repeat. Needless to say it was a 0 - 0 draw.
Get to the NRL and ESL and it is a different story. The variety of big hits, quick pace, set plays and unpredictability (you know when a player collects a short ball and charges through a hole so quickly that the camera man can't keep up. That.) that pretty much anyone would find it entertaining. This is one of the very few sports I've seen that people who haven't grown up with it, have found it a great sport to watch.
I think it is a mistake to be measuring rugby league's success by comparing it to other sports. We're all in different circumstances, with different resources, covering different areas. If soccer and rugby league switched their respective places in world wide popularity, could soccer gain more ground than rugby league?
It's all opinion in the end.