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Not when the narrative is...
This is Kevin Owens, don't let the hobo appearance fool you! He beat Cena in his first match in the WWE but he refuses to offer him a rematch.
Any feud he's in will suffer because of that.
When it's done in that fashion and in this context then yes, that's what you're asking for.
What motivation would Owens have for giving Cena a rematch? He's clearly stated he doesn't want his title, so beating him once would be all the proof he needs that he is as good as he says he is.
It doesn't mean Cena can never get his revenge, nor does it mean that any feud he moves on to would suffer. What more would he need to prove by facing Cena? Why would he not move on to what he considers 'bigger and better' things?
It doesn't play with the generic, same shit we've seen every week for decades style booking of the WWE - but it does make characterful sense, and I fail to see how denying Cena an unjustified rematch hurts Owens.
Let it sit for a few months with Owens picking up wins in a few feuds, wait until Cena inevitably has the world title back, and then you've got a ready made feud with instant heat on it. Owens can then deign to step into the ring with Cena again, because it's for something he actually wants.
Given he has already said he has no interest in Cena's belt and he has already (in this timeline) beaten him, the only natural progression is (if Cena wishes to face him) that Cena must find something that can entice Owens into giving him the opportunity to get his win back.