MICROSOFT will fire its latest weapon in the video game war this November, with the new Xbox One console launching in 21 countries at a price of US$499 (A$527).
In Australia, an Xbox One will leave you A$599 out of pocket.
The launch is likely to spark a head-to-head battle with main rival Sony, whose PlayStation 4 is due in stores before Christmas this year.
Its price, though yet to be confirmed, is rumoured to be up to US$150 cheaper.
Microsoft Studios head Phil Spencer announced the arrival of the powerful new Microsoft machine at the E3 Games Expo in Los Angeles in the wee hours this morning, showing off a host of blockbuster sequels and promising more first-run titles.
The company provided little detail of the console's new hardware, however.
Mr Spencer said the company had opened five new Microsoft studios in preparation for the console launch, and was "investing more than ever in games" including new franchises and "classics you've asked for".
Game demonstrations included a new
Forza Motorsport 5 with McLaren vehicles,
Dark Souls II, zombie-killing game
Dead Rising 3, and the return of player-versus-player title
Killer Instinct.
A new version of first-person, intergalactic shooter
Halo with greater resolution was also promised but not demonstrated at the event.
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