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As someone has stated Canberra Milk used to be the major sponsor for the Raiders in the early 90s, and so all the players had "MILK" plastered on their back. I had an American mate visiting so I took him to the pub in Sydney and was explaining our great game to him. In Gridiron, the players names are stated on their back, so after about half an hour, he turned to me and said, "that MILK guy is a great player. He's involved in everything! He is everywhere!"