Broadcast money gets divided to the clubs, its not the same thing, theres no figurehead that they upholden to, other than the arlc chairman or abdo
The networks provide the funds, if they themselves suggest an area for expansion, they need to sell it to the other 19 factions, who all have to swing that way, the broadcaster is there for content, NRL provides that, they might ask about preferences, purely to engage to see what would be either beneficial for both parties, and sell it to the voters that way, but they dont get a vote, so until everyone wraps their head around what the clubs prefer over the broadcaster, you're all gonna be circle jerking each other