I agree we should have let other parties bid.
Paramount bid did force Foxtel to increase its offer. Interestingly, Paramount offered to do some of the things that
@Perth Red whinges about Ch9 not doing for rugby league in the wasteland states. I don't see him ridiculing AwFuL for taking money over greater exposure in Queensland and NSW.
Media
Foxtel and Seven were forced to pay significantly more than anyone imagined due to Channel Ten and Paramount’s bid of $6 billion over 10 years. Channel Ten and its owner Paramount forced Foxtel and Seven’s hand by upping the ante with Ten’s 10-year $6 billion bid – which Ten insiders believe was only beaten on the buzzer by a late top-up by News Corp/Foxtel.
Nine made a last-minute offer for the entirety of the rights around the $500 million mark, which was ultimately unsuccessful. Participants say Nine’s bid came in the lowest, between $500 million and $520 million in cash over five years.
Ten/Paramount’s pitch – about $100m a year ahead of Nine – wasn’t simply financial. The final offer from Paramount/Channel 10 came in about $570 million over 10 years, sources say. The American-owned network (which has a streaming arm Paramount +) also offered to put footy on free to air, on the primary channel, every Saturday night, in Queensland and NSW; obviously, their pitch had to exceed the incumbents. Eventually, they were beaten on dollars.
The combined pitch by Seven West Media and Foxtel is understood to be worth $550 million a year – cash and contra totalling $3.85 billion over seven years according to News Limited and Roy Masters – with additional revenue from Telstra for their AFL Live app taking the deal past $4 billion in cash. According to the Financial Review, excluding the free advertising attached to broadcast deals known as contra, the Seven-Foxtel bid came to roughly $600 million in cash each year over seven years, according to several participants.
It is a seven-year partnership from 2025 to the end of the 2031 season. The AFL continues to have full
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