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The cynic in me would suggest they're positioning the sponsors so they can add a second one underneath it within a couple of years. :evil:
Mate, I hope you're wrong. I really hope you're wrong.
Personally, if they were to add more space for sponsors logos, I'd say they'd follow the ESL style of having little ones up near the collar (see photo below as an example). I was going to say on the collars themselves, but there aren't too many jerseys these days with actual collars.
Here's that example I mentioned:
![_42981343_super_league_416.jpg](http://newsimg.bbc.co.uk/media/images/42981000/jpg/_42981343_super_league_416.jpg)
Actually, I just noticed as I was about to post this that this pic shows both ideas I mentioned. The St.Helens jersey (sans-collar) has a sponsors logo -earth- near the neck, while the Warrington jersey has the logo on the collar instead (as they do indeed have a collar in this photo).