Broncos Join With Sportingbet
The WOW Brisbane Broncos have announced that betting agency Sportingbet Australia will join the clubs stable of sponsors.
The Northern Territory-based firm has come on board for the 2009 season as a major sponsor.
Broncos chief executive Bruno Cullen welcomed Sportingbet to the club as they join an illustrious group of sponsors.
We are very happy to have Sportingbet join us as a new sponsor, particularly in this difficult financial time for every business, said Cullen.
There has been some conjecture over this type of sponsorship and it is a sensitive area.
But I want to underline that the Broncos and Sportingbet have kept this deal very simple.
This is a straight sponsorship agreement between two businesses that is being driven by brand affiliation.
There is no revenue sharing or the like.
This is purely about two strong sporting brands in Australia allying for a shared marketing purpose.
Sportingbet Australia chief executive Michael Sullivan said the company an NRL-approved sports betting operator - was excited to enter a sponsorship deal with the Broncos.
We have always wanted to put money back into the sports we bet on and this is another great opportunity to do so, said Sullivan.
We are delighted to join the Broncos as a major sponsor as they are a great organisation on and off the field, and will be right in the mix again come September.
The Broncos are a club with a great tradition and we look forward to a long and fruitful relationship with them.
Sportingbets deal with the Broncos is an exclusive one with Brisbane the only NRL club to have an agreement with the betting agency.
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