2011 Memberships

[NRLMad]

Haven't seen any marketing really.

Be interesting to see how the "legends" clubs go in their battle. One would think they have to get more than the clubs in the "beaches", but will they? Would be huge if every club got similar figures to those 3.

There is absolutely no doubt in my mind that the legends will peak well over 2K. The reality is that the battle of the beaches is an equal fight, the legends is pretty equal; the battle of the west should also be interesting..

The NRL really has got it right also with regards to Week1,2,3.. where did they get this idea form the AFL? hahaha - must have!

Week1 ios going to be slow; but it will make the rest of the teams take note of the strategies used.. whoe needs marketing I guess when you have players at stations, calling people etc..

The big push will happen as people start to forget the cricket and whatever else they are doing to occupy their time during the offseason. as you may all recall, many clubs still have new members up until round 1 and onwards ..

I think the all stars game and the charity shield will kick people into gear ..

 

[BunniesMan]

I don't hesitate to bitch about the NRL when they do things stupidly so I'll praise them here. I think the 'battle' program has already proven to be a success and will continue to be a success over the next 2 rounds. It's a brilliant initiative and I hope it becomes an annual thing. It's a great way to get teams to focus on memberships, something that has been underprioritized by the game for too long.

 

[Yosemite Sam]

Is there going to be a round for the 3 Qld teams? The last 2 years the NRL has done a great job promoting memberships, but most of it seems to be happening with the NSW clubs.
Is there a similar push for memberships in Qld as well?

 

[AuckMel]

That's a good start for the Storm.

 

[Billythekid]

Looks like the NRL is on track to easily eclipse the numbers from last year.

With membership numbers continuing to grow, the storm actually playing for points and the knights stadium finally being finished i think it's gonna be a good year for crowds.

 

[BDGS]

Looks like the NRL is on track to easily eclipse the numbers from last year.

With membership numbers continuing to grow, the storm actually playing for points and the knights stadium finally being finished i think it's gonna be a good year for crowds.

I hope so, Crowds seem to be going up every year as well.

Is this because of the membership push over the last few years? i would say so

 

[dgsfan]

It's hard to see the correlation between memberships and crowds though. Look at the Dragons. Great membership numbers but less than stellar crowds. Again, Souths have the most members but are 5th overall in crowds. Maybe the effect will be exponential. We'll have to wait and see.

 

[Lambretta]

I have to agree that these battles for member are an excellent way of focussing clubs and supporters on membership drives.

It is indeed an excellent initiative.

 

[The_Wookie]

The NRL really has got it right also with regards to Week1,2,3.. where did they get this idea form the AFL? hahaha - must have!

League gets the credit for this concept. And its a damn good one I might add. The AFL should look at it, hell everyone should have a look at it.

 

[cleary89]

That said, why aren't players putting in this effort to get members more than once a season? Every couple of weeks they should do something similar.

 

[BDGS]

all clubs doing well.

why do the storm do theirs so late btw?

After the season they had they wanted extra feedback from their fans/members and decided to take their time in 'getting it right' before releasing them.

Seems to have worked thus far.

 

[WaznTheGreat]

Storm will be fine,they will get over 10k members again

 

[jim_57]

This concept is fantastic, it's just a shame no clubs outside of Sydney are included this year. Next year it needs to be extended to include:

QLD: Broncs, Tits and Cowbys
Out-of-towners (?) : Warriors, Raiders, Storm, Knights

 

[RWB]

Haven't seen any marketing really.

Be interesting to see how the "legends" clubs go in their battle. One would think they have to get more than the clubs in the "beaches", but will they? Would be huge if every club got similar figures to those 3.

You'd hope so, certainly learn from the first battle. Roosters were a little slow in getting their act together I thought but in one night just by getting a few players to answer the phones they get 600 memberships. Certainly if their promotion is well thought out they'll easily pass 2000 in my opinion.

 

[1 Eyed TEZZA]

Na, should be different every year IMO, and more then one of them a year.

Could even have it as like a tournament. Have club vs club, who ever can sign the most members of those two teams that week, move to the next round. Until there is one winner.

 

[1 Eyed TEZZA]

I think the ultimate key would be to get the media to some how advertise this. Id love to randomly see on the news one night of the battle of the legends, have the media give a brief rundown. I know there is no chance of that happening but still, I think its the key.

 

[H.H]

Chooks now 6,553.

If they can hold on the battle, the $10k should be out straight into promotion for more memberships. Aim for 10k.

 

[Billythekid]

It's hard to see the correlation between memberships and crowds though. Look at the Dragons. Great membership numbers but less than stellar crowds. Again, Souths have the most members but are 5th overall in crowds. Maybe the effect will be exponential. We'll have to wait and see.

Dragons problems with crowd averages are caused by their smallish grounds and souths crowds are affected by their terrible form since they have come back in.

The thing with memberships is the first people you sign up will most likely be the ones who attended games anyway. So it will always take a while before the increased membership numbers are reflected in crowds.

I think the first sign that memberships are having an effect will be seen by looking at the smallest crowds. Hopefully as most clubs get closer to the 10K mark we will see crowds of this size gone for good.

 

[NRLMad]

I think the first sign that memberships are having an effect will be seen by looking at the smallest crowds. Hopefully as most clubs get closer to the 10K mark we will see crowds of this size gone for good.

You're right here.. the lowest crowds would generally correlate with the lowest memberships & then with performance on the field..

The lowest attended games generally relate to a Sydney team vs an interstate team ..

http://stats.rleague.com/rl/crowds/2005.html#hi
http://stats.rleague.com/rl/crowds/2006.html#hi
http://stats.rleague.com/rl/crowds/2007.html#hi
http://stats.rleague.com/rl/crowds/2008.html#hi
http://stats.rleague.com/rl/crowds/2009.html#hi
http://stats.rleague.com/rl/crowds/2010.html#hi

The trend form the above suggest that the lowest attended games are slowly being increased year on year.

The 20th lowest for each year...
8903Sydney Roosters v CanterburyS.F.S.04-Sep-2005
8083Souths v MelbourneStadium Australia06-May-2006
8983Melbourne v CanberraOlympic21-Jul-2007
8761Souths v MelbourneGrahame24-May-2008
9041Melbourne v NewcastleOlympic04-Jul-2009
9688Souths v North QueenslandStadium Australia07-Jun-2010

We only started pushing memberships in the last 2-3 years..

Lowest entries per year:
6063Melbourne v CanberraOlympic09-Jul-2005
4850New Zealand v CronullaMt Smart05-Aug-2006
4186Sydney Roosters v North QueenslandS.F.S.09-Jun-2007
5102Parramatta v New ZealandParramatta06-Sep-2008
6232Sydney Roosters v Gold Coast TitansGrahame13-Jun-2009
6478Sydney Roosters v North QueenslandS.F.S.10-May-2010

 

[BDGS]

Yeah, ^^^^

that's what i was referring to with my above comment.