2013 Jersey, Logo & Sponsorship Thread II

[Card Shark]

EVERYTHING about jerseys is aimed at making money of late.

Woman In League?

I don't think it's all about making money at all but a lot of it is. After all, the game is a business & clubs need to be run like 1.

 

[LineBall]

That's a joke right?


When will clubs learn that the most valuable 'brand' on the jersey is their own? Not their sponsors, not the jersey manufacturers not some f**ked up movie franchise but their own emblem and colours.

It's a farce.

Too bad all clubs sponsors are not like the Crown logo is on the front of this jersey.

 

[Lockyer4President!]

Diluting the club brand doesn't happen from one-off jerseys. It comes from changing the main jersey regularly, using the 'away' jersey for half the season, etc.

 

[GAZF]

Woman In League?

I don't think it's all about making money at all but a lot of it is. After all, the game is a business & clubs need to be run like 1.

You have to be kidding right? Pink WiL jerseys (supporting a cause that is known everywhere, under the guise of raising awareness) sell better than any white anti-violence against women jersey ever could. Thats why most clubs have jumped on that wagon. And 100% of profits aren't even donated to charity!

Yes, clubs need to be run like businesses which is why I question how clubs got themselves in such a poor financial predicament that they had been living hand to mouth and whoring out their identity.

 

[LESStar58]

The integrity of the club's jersey should be worth more than any amount of money.

To a degree I agree with you. But in saying that you are a Dragons fan and the design of the jersey has not changed in 60-odd years. If the Dragons did something like this I'm pretty sure their fans would riot because there is a rich history behind it and would not want it compromised. I remember when they cut the goatee off the big red V and a petition went around to bring it back.

But at the same time, Melbourne does not have pokies revenue to give them an income. If they need to go to "non-traditional" revenue streams (and pokies revenue, in rugby league terms, is traditional) then so be it. Sure they have a sponsorship agreement with Crown but just how much that is worth is different compared to what I imagine Sydney clubs would get from pokies revenue.

So I can level with your statement but I will trot out the trite "rugby league is a business" line as well. The new owners of Storm have said they will do more of this as part of their business plan but they already have the relationship with Warner Brothers (Dark Knight Rises jersey last year) and I wouldn't be surprised to see Melbourne have a themed jersey to tie in with the big WB release every year.

At best, clubs like Saints could allow for movie advertising like the Souths Cinderella man one without compromising the traditional design.

 

[LatK7]

The Souths design is actually pretty good. These Dark Knight, Man of Steel jerseys look tacky and cheapen the club's image. The Avatar one Canterbury had a few years back was another farce.

 

[thorson1987]

The Souths design is actually pretty good. These Dark Knight, Man of Steel jerseys look tacky and cheapen the club's image. The Avatar one Canterbury had a few years back was another farce.

Our image is already f**ked enough as it is. Can't get any worse can it.

 

[Hoggy]

I would love to go to a Storm home game, and actually see us wearing our real jersey.

I'm already blocked by the person that does the Storm's twitter, I can see myself being blocked by the Facebook group very soon.

 

[Hello, I'm The Doctor]

this sucks balls. I was thinking at the start of the year, when i saw the trailer to Superman, that they should put it on the roosters jersey. The colours are already almost right, and they could have incorporated the S into the V.

http://resources0.news.com.au/images/2013/02/28/1226587/917460-sonny-bill-williams.jpg

how does this not scream superman.

http://images.google.com.au/search?...kes-flight-with-new-images-details%2F;625;636

 

[forward pass]

A few weeks ago I mentioned a Penrith Panthers logo concept that somebody came up with for their 50th anniversary, but I couldn't find a picture. Here it is-

Sorry but the '50' in the middle of the year looks stupid !! wtf is 195064 !

 

[Cerne Abbas Giant]

I like this Jersey. Melbourne Storm Men of Steel

 

[Prometheus]

Sorry but the '50' in the middle of the year looks stupid !! wtf is 195064 !

Well the intelligent among us can figure out the connection between the 50 and the two years 1964 and 2014.

 

[The Voice of Reason!]

Not a big fan of movie-tiein jerseys. While there are some short term dollars involved, I think it cheapens the long term integrity of the jersey and the competition. No bagging the Storm, or anything other team, I just don't like the concept.

 

[Saint Doc]

Sorry but the '50' in the middle of the year looks stupid !! wtf is 195064 !

I agree, put 1964-2014 on the yellow banner and put 50 on the green bit.

 

[Lambretta]

Sorry but the '50' in the middle of the year looks stupid !! wtf is 195064 !

Yeah and whats with getting rid of the space between Pant and Hers?

Damn illiterates

 

[kdalymc]

Maybe this is what a 2013 super league jersey would look like

 

[sensesmaybenumbed]

They'd love that in China!

 

[sheepbender]

The part of the wordmark that says "Broncos" on the old badge is pretty dated these days. However, Melbourne designer Anthony Costa did come up with this logo using the horse on the old badge as inspiration-

Send that logo to the London Broncos, theyre in need of a decent logo...

 

[Prometheus]

Wow, they really are, aren't they. That's terrible.

 

[Saint Doc]

That london logo is new. In its 2nd season!!!