This year from memory: scarf, sticker, lanyard, $20 shop voucher.
Not the reason I join, loyalty to the club is.
True but people still like to feel they are getting value for money.
I have always thought the best way to feel like you were getting value would be to have an option of what came in your membership pack so you could customise it to what you wanted and show the normal RRP of the item so you can see what a good deal you are getting ie
Non Ticketed membership $75 inc
Standard bumper sticker & membership card giving you 10% off online/shop purchase
plus any three of:
Stubby Holder RRP $15
Scarve RRP $25
Cap RRP $20
Signed player photo of your choice RRP $50
Signed Poster of the first team RRP $50
Club Ball RRP $25
Beer Tankard RRP $30
etcetc
This way you get what you want, feel your getting good value and supporting the club. Might be harder to administer but I reckon it would boost non ticketed membership significantly and not just rely on the die hards who want to show loyalty.