It sounds great to announce 20 thousand memberships, but when your only getting 18 thousand crowds to a local derby, makes you wonder where are these so-called members.
Brisbane on the other hand have 15 then 18 then 22 and now 26 thousand members, but our crowd average is up over 35 thousand.
There has got to be a new way of growing memberships.
I have just thought of a way of doing this, and it involves very little to grow memberships.
Even if you buy a ticket to see a game, your a member, you get a rating.
Weather that is green blue pink orange or whatever. Your satill counted as a member, why, because you attended a game.
Bare with me.
You might not get any rewards for only attending one game, but the ticket or a simple pamphlet should then let you know what a two game attendence of even three games lets you enjoy.
So the more games you attend, the cheaper it gets, and the more your rewarded.
Many cant get to every game as we know, so we need to be selling more smaller memberships that goes towards growing the game and membership numbers.
Much like signing up cats and dogs.
The code needs to become smarter.
Do you think if the AFL had everyone of their so-called club members attending every game, they would all be sold out.
No, they are fooling everyone into thinking they have huge crowds, plus they just post memberships figures for that game.
So if Hawks have 40 thousand members, and they play GWS who have 10 thousand, they post 50 thousand attendence, why you ask, because those members have paid for that game weather they attend or not.
Our code needs to get smarter and start making the game look better for our expectations.
We have a bit of rain, our a crowd that looks small in that huge white elephant, and all the hard work is lost.
this is why Sydney needs a smaller purpose built mega stadium, just like Suncorp and at 50 to 55 thousand, perfect for growing our crowds in a world-class stadium with atmosphere.
