2015 Membership Discussion

[Timmah]

But do you not understand how that's not necessarily a huge benefit? Yes, money in the coffers up front, sure. And that's good. But attendances drive merch sales, F&B, and larger benefits back to the club.

 

[bottle]

There is no downside in having huge membership numbers.
Percentage attendances are a diversion really. It is absolute attendance numbers that matter.
All clubs would love to have those 'casual' fans that rarely or never attend games still commit to memberships. Firstly, the money, and secondly, from there, it becomes an easier marketing exercise to try and convert these fans to game attending fans, because you know who and where they are.

I would love to try and find a negative in the large membership numbers that Souffs are attracting, there just isn't one.

 

[TheDalek079]

just renewed my Easts membership. just a supporters/non-ticketed one this year.

 

[juro]

@Wests_Tigers CEO Grant Mayer thanked the 5,004 Members who have committed to the Club for the coming season for their support: http://bit.ly/1vDe3wp

http://t.co/DoRW8Cdok4

https://twitter.com/Wests_Tigers/status/541776043963453440

We didn't reach 5000 until early February for 2014.

 

[Galeforce]

Souths real question is how do they improve their 23% attendance rate.

Unfortunately it was a game wide trend this year and a lot of clubs dropped to below 50% but Souths have one of the worst attendance rates in the league at 23%.

I think you have NO idea and should worry about Roosters pathetic crowds and even more pathetic membership numbers. You must be the only dope who thinks having low membership and having all those members attending games , which is still a pathetic crowd number, is GOOD.

The real questions for Souths are
1) how do they continue to KEEP and Attract new members . In Sydney , NSW , Australia and world.

2) how do they continue to support and grow the crowd attendance for Home and Away games.

3) how do they continue to support their Sponsors , who are happy with high live TV coverage of Souths , which also have a high TV audience rating.

Only a dope would be worried about a measure , which actually requires you to have a low membership to make your attendance % look good.

 

[ek999]

Although I agree with the sentiment of your post, Souths average crowd actually dropped last year compared to 2013.

However, the fact remains that Souths are the best performing Sydney team in regards to memberships and crowd numbers so it is silly to try and criticise them

 

[RWB]

I think you have NO idea and should worry about Roosters pathetic crowds and even more pathetic membership numbers. You must be the only dope who thinks having low membership and having all those members attending games , which is still a pathetic crowd number, is GOOD.

Geez you're a precious bunch aren't you.

If you don't think increasing attendance rates for Souths should be a primary concern then fine agree to disagree but at least list your reasons why rather than getting all worked up.

Increasing attendance rates amongst members should be a concern for nearly every club, like I said in my original post it's a game wide trend that we saw this year. The Broncos were very active in promoting giving your membership to a mate of family member if you can't make the game. Some clubs are even starting to look at a buy back scheme where they buy the seat back off the members and re-sell it to the General public.

I'm sure I don't need to explain the huge value in increasing attendance rates?

Only a dope would be worried about a measure , which actually requires you to have a low membership to make your attendance % look good.

Clearly you've got no idea on how percentages work.

 

[BlueandGold]

Geez you're a precious bunch aren't you.

If you don't think increasing attendance rates for Souths should be a primary concern then fine agree to disagree but at least list your reasons why rather than getting all worked up.

Increasing attendance rates amongst members should be a concern for nearly every club, like I said in my original post it's a game wide trend that we saw this year. The Broncos were very active in promoting giving your membership to a mate of family member if you can't make the game. Some clubs are even starting to look at a buy back scheme where they buy the seat back off the members and re-sell it to the General public.

I'm sure I don't need to explain the huge value in increasing attendance rates?



Clearly you've got no idea on how percentages work.

Whats really disappointing is the WSW got this buy back scheme in place this year...............they have been around 3 years..:whistle

Our NRL clubs need to pull there finger out.

 

[Rabbits20]

just renewed my Easts membership. just a supporters/non-ticketed one this year.

That's good mate. Need more committed members for all 16 clubs even if people can't make games.

 

[Perth Red]

Storm have a good scheme in GA where you get 12 tickets. If you miss a game you can use that unused ticket to take a mate/wife etc to another game. I like that idea.

The fact that some clubs still don't have a non ticketed membership shows how amateur the NRL is still in this area.

 

[alien]

There is no downside in having huge membership numbers.
Percentage attendances are a diversion really. It is absolute attendance numbers that matter.
All clubs would love to have those 'casual' fans that rarely or never attend games still commit to memberships. Firstly, the money, and secondly, from there, it becomes an easier marketing exercise to try and convert these fans to game attending fans, because you know who and where they are.

I would love to try and find a negative in the large membership numbers that Souffs are attracting, there just isn't one.

good post, except for your spelling of Souths

 

[Rabbits20]

Although I agree with the sentiment of your post, Souths average crowd actually dropped last year compared to 2013.

However, the fact remains that Souths are the best performing Sydney team in regards to memberships and crowd numbers so it is silly to try and criticise them

Only 1 Saturday night game and 1 Sunday day game at ANZ doesn't help Souths members.

Consistently going to Friday and Monday night games is hard. Plus Thursdays.

I managed to get to all home games except 1 on a Thursday.

But geez it's very stressful and a rush to make those games.

Don't get me started on Thursday night games Souths had four of those against Roosters twice, Bulldogs and Broncos.


So obviously Souths crowd numbers slipped a bit with that bloody nightmare of a draw.

Not expecting Souths draw to be much better next year either unfortunately.

 

[alien]

Clearly you've got no idea on how percentages work.

he is saying if the home crowd average stays the same and the membership decreases then the percentage of home crowd average over memberships would increase, but it would be a bad thing

a home crowd average of 20,000 and 30,000 total memberships is obviously better than a home crowd average of 20,000 and 25,000 total membership, even though it would give you a worse percentage, so the whole percentage thing is nonsense. they should be looked at as 2 completely seperate things, but still trying to increase both

 

[bottle]

good post, except for your spelling of Souths

Sowfs?

 

[Galeforce]

Geez you're a precious bunch aren't you.

If you don't think increasing attendance rates for Souths should be a primary concern then fine agree to disagree but at least list your reasons why rather than getting all worked up.

Increasing attendance rates amongst members should be a concern for nearly every club, like I said in my original post it's a game wide trend that we saw this year. The Broncos were very active in promoting giving your membership to a mate of family member if you can't make the game. Some clubs are even starting to look at a buy back scheme where they buy the seat back off the members and re-sell it to the General public.

I'm sure I don't need to explain the huge value in increasing attendance rates?



Clearly you've got no idea on how percentages work.

I understand how percentages work , I also understand what is important and what is not.

1) Souths have many members who do not buy a seat. They pay to be members and show interest in the club. It is better to have a paying member who is interstate, international then have NO member there. Souths have a broad appeal and these members will rarely attend a Sydney home game. they will be TV viewers , either foxtel or free to air.They do not show on your % to Souths favour.
2) Souths have members in Perth/ Cairns who do attend the home games played in those cities as well as member who live/attend the home games ( when souths play) for Cowboys,Broncos, Titans,Raiders, Storm , Knights , NZ .....get it. They also do not show on your %.
2) I am also a Gold member of the ANZ stadium. I do not need to pay for my Souths membership to attend games , however i do . The ANZ stadium pays Souths a fixed $$$ for each games and a % of larger crowds. The ANZ stadium does this to attract their own members. There are many ANZ stadium members who attend Souths games as ANZ members and who also ( like me ) may be Souths members.
Your stupid focus ignores that also.

Also TV audience is also unfortunately more important than Crowd attendance. TV pays for the game.
The NRL sacrifices Souths game attendance by playing Souths on Thursday, friday and monday nights . Why , because the TV and sponsorship demands it.

The focus should be on low supported clubs like the Roosters , who attract a miserable crowd and membership given their continued on field success.However according to your % rate they look good. What a joke.

 

[innsaneink]

Storm have a good scheme in GA where you get 12 tickets. If you miss a game you can use that unused ticket to take a mate/wife etc to another game. I like that idea.

The fact that some clubs still don't have a non ticketed membership shows how amateur the NRL is still in this area.

Its a very good idea

 

[yobbo84]

25K and Counting

Words: Tom Skolarikis

Tue 9th December, 02:11PM

With Christmas just around the corner, the Rabbitohs Family has received an early Membership gift with the Club surpassing the 25,000 Member mark.

The early reaching of the milestone is significant given that the Rabbitohs’ 2013 Membership target for the whole season was 25,000, while numbers are now up by over 7200 Members compared to this time last year.

Proud Rabbitohs Premiership winner and Souths Junior, Jason Clark, today (Tuesday) praised the Rabbitohs Family upon hearing the news of the milestone.

“It’s fantastic that this Club continues to set benchmarks like this,” said Clark.

“There’s no doubt in my mind that we have some of the most passionate Members in the competition and getting to this stage so soon really proves that.

“For me personally as well being a local kid, seeing that number continue to grow is really exciting – it’s a great source of pride for us as players to know that we’re leading the way and that we have that weight of support behind us.”

Clark urged Rabbitohs everywhere to Stand Above the Rest in 2015 after an incredible outpouring of support in the Club’s run to the 2014 Premiership.

“There are so many amazing supporters out there who were there to cheer us on during the Finals, and we want all of you to be a part of this Family!”

There’s a Membership package to suit every fan who wants to show their pride and support for the mighty Rabbitohs in 2015, and with Christmas just around the corner, Memberships will need to be purchased before Friday 21 November for packs to be received in time for Christmas.


Easy Ways to ‘Stand Above the Rest’ in 2015:

Renewing or joining on a Membership has never been easier. Don’t forget the affordable Rolling Rabbit Payment Plan option where you can pay for your Membership over monthly instalments.

WEB: http://membership.rabbitohs.com.au/

PHONE: Membership Team on 1300 SOUTHS (1300 768 847)

IN PERSON: Visit the Membership Team at Level 4 261-265 Chalmers Street Redfern (M-F 9am-5pm)

https://www.rabbitohs.com.au/news/2014/12/09/_25k_and_counting.html

 

[BlueandGold]

NRL MEMBERS 2015

Broncos 15,000+
Bulldogs 11,744
Cowboys 6,993
Dragons 9,201
Eels 11,099
Knights 9,000
Panthers 5,093
Rabbitohs 25,316
Raiders ?
Roosters 7,424
Sea Eagles 6,500+
Sharks ?
Titans 3,255
Warriors ?
Tigers 5,004
Storm 10,909

11-12-14 Member Total = 126,538




NRL Members 2014

Broncos-13,634
Bulldogs-10,398
Cowboys-7,174
Dragons-4,202
Eels-10,380
Knights-12,611
Panthers-4,837
Rabbitohs-19,781
Raiders-
Roosters-8,305
Sea Eagles-5,970 ??
Sharks-3,511 ??
Storm-8,961
Titans-4,000
Warriors-2,100 ??
Wests Tigers-4,158

20/12/13 Total 120,027

http://forums.leagueunlimited.com/showthread.php?t=425992&page=28

 

[pHyR3]

NRL MEMBERS 2015

Broncos 15,000+
Bulldogs 11,744
Cowboys 6,993
Dragons 9,201
Eels 11,099
Knights 9,000
Panthers 5,093
Rabbitohs 25,316
Raiders ?
Roosters 7,424
Sea Eagles 6,500+
Sharks ?
Titans 3,255
Warriors ?
Tigers 5,004
Storm 10,909

11-12-14 Member Total = 126,538




NRL Members 2014

Broncos-13,634
Bulldogs-10,398
Cowboys-7,174
Dragons-4,202
Eels-10,380
Knights-12,611
Panthers-4,837
Rabbitohs-19,781
Raiders-
Roosters-8,305
Sea Eagles-5,970 ??
Sharks-3,511 ??
Storm-8,961
Titans-4,000
Warriors-2,100 ??
Wests Tigers-4,158

20/12/13 Total 120,027

http://forums.leagueunlimited.com/showthread.php?t=425992&page=28

2014 figures catching up, i presume because the draw last year was released early december.

also, more unknown figures in 2015 (3 clubs vs 1 club in 2014).

 

[BlueandGold]

2014 figures catching up, i presume because the draw last year was released early december.

also, more unknown figures in 2015 (3 clubs vs 1 club in 2014).

The date for last years figure is the 20th........this years number still way out in front.