37,000 @ the SCG tonight makes a mockery of the rectangular codes in sydney.
What we are missing is a culture of attendance primarily. Stadia, infastructure and location are secondary reasons as even were there are perfect conditions conditions for league in places like brisbane they only fill 2/3 of capacity regularly. Perhaps the 3 pronged stadia strategy will help but imo non-attendance is now so ingrained in the fan base that it might be impossible to overcome even in world class facilities. But trying to be optimistic renovated stadiums at parramatta and olympic park should at least put more bums on seats for some clubs
This is pretty much it. Theres a difference in culture and involvement of the average NRL/AFL fan.
Was having a discussion at work about NRL and AFL in the office. My coworker noted that when he's been down in our Melbourne office that almost everyone gets into AFL discussion; they also regularly go to games. In Sydney, there is also NRL discussion but it's of a lesser degree, people watch less games, and people are content with watching from home if they do.
IMO, if you were to compare the average NRL fan with the average AFL fan the latter would watch more games and be more in sync with their clubs and other games. The average NRL fan isn't just apathetic about attending, they're also apathetic about the game. And before someone says "but all my friends care a lot about the games and we have discussions all the time!!", I'm talking about the average NRL fan and chances are you are part of a more die hard NRL group.
So yes, IMO a 'better' stadium policy/upgrades won't lift attendances at all. The NRL just needs to push cultural change to attend games and get fans more involved with the NRL. And while their central marketing strategy this year is to push for fans to be there when "history happens" it's not in sync with what's happening in terms of scheduling and pricing.