Yes you are correct as usual.The 12,386 crowd at the Storm 6pm game(the only NRL team) in a city of nearly 5mil is just such an example.In a stadium that is brand new all seater LOL.And this from a club doing consistently well.
Melbourne will never grow to 25k crowds having to play games on a Friday night at 6pm, no matter how good the stadium or size of population.
Every time Storm get an average home crowd people make comments that it's a one-NRL team city of nearly 5million people with a good stadium that's centrally located.
But Perth Red is right, you are never going to grow this EXPANSION market if you treat them poorly.
Storm have thad three home games for the season so far, with only one of those being at fan friendly time slots... a Saturday night game back in Round 2.
The past two home games were a Thursday night that clashed with ROUND 1 of the AFL, where there was 90,000 fans across the road from AAMI Park and then a 6pm Friday game.
I know people will respond and say "but Melbourne has a good centrally located ground that people can walk to from the CBD". These people obviously have no idea of the type of people that make up the majority of the Storm fanbase. The Storm fans aren't typically the 'CBD working, business suit' types that live in the Inner suburbs of Melbourne. Melbourne's supporters are typically the hard working, middle class that are living in the outer suburbs (all of our Junior RL clubs are 20km+ away from the city) with big fan bases in places like Melton, Broadmedows, Cranbourne, etc.
A 6pm timeslot is horrible for these fans and horrible for the growth of the game in Victoria.
Locations like Melbourne are where the NRL should be looking at growing the crowd attendance, so should be fixturing the Storm's games around that. I'm sure most people on here would agree that crowd attendance in Sydney will still be average no matter what the NRL does to change it-- but small changes can make a BIG difference to a growth market like Melbourne.