The thing about those 'bullshit packages' and reduced access or non-ticketed memberships is that it gets people in the database. The goal would be to convert those members to higher membership categories the following year.
Yea but you're assuming that NRL clubs are as smart as NFL clubs.
If I didn't take the initiative and sign up to Parra membership, I'm not going to have Junior Paulo calling me up to ask If I wanted to get a membership.