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2021 Ratings

Perth Red

Immortal
Messages
42,812
Comparison to last few years for game 1(metro only),better than last year but still way down on previous recent best.

2021 1.9mill
2020 1.6mill (end of season)
2019 2.2mill
2018 2.35mill
2017 2.35mill
2016 2.6mill

 
Messages
130
Decent result given the lopsided nature of the game, the fact it was not in melbourne (which would have generated more publicity there) and the fact that new rule changes have (arguably) let to a less engaging product on field.

Suspect the SOO2 will be significantly lower given Sunday night, while SOO3 should only register if its a decider.
 

Perth Red

Immortal
Messages
42,812
Decent result given the lopsided nature of the game, the fact it was not in melbourne (which would have generated more publicity there) and the fact that new rule changes have (arguably) let to a less engaging product on field.

Suspect the SOO2 will be significantly lower given Sunday night, while SOO3 should only register if its a decider.

yeh be interesting to see what peak was and how many turned off due to it being a no contest. Still, a 25% drop in audience in 5 years isnt a good thing.
 

The_Wookie

Juniors
Messages
806


Wednesday, 9 June 2021

STATE OF ORIGIN GAME 1 SOARS TO THE NO.1 SHOW OF THE YEAR AND GROWS YEAR ON YEAR PEAKING AT 3.152 MILLION

State of Origin Rugby League QLD v NSW, 1st Match
was Australia’s No.1 program with People 25-54, People 16-39, GS + Child and Total People.

State of Origin Rugby League QLD v NSW, 1st Match was the No. 1 program in Sydney and Brisbane with all key demographics and Total People and a timeslot winner across the 5 City and in Sydney, Brisbane, Adelaide and Perth.

State of Origin Rugby League QLD v NSW, 1st Match achieved a national peak audience of 3.152 million (Metro: 2.147 million / Regional: 1.005 million) and an average audience of 2.708 million (Metro: 1.911 million / Regional: 797,000).

State of Origin is the highest rating program of 2021 and up by 13.4% on last year’s Game 1 (national). A further 228,000 viewers streamed the match on 9Now which is a massive 47.7% increase year on year (not including co viewing).
 

Brick Tamland

Juniors
Messages
26
https://www.smh.com.au/sport/nrl/st...ast-year-s-series-opener-20210610-p57zs5.htmlState of Origin television ratings up on last year’s series opener
Michael Chammas

By Michael Chammas

June 10, 2021

https://www.smh.com.au/sport/nrl/live-scores?match=501653840
The State of Origin series opener attracted an audience of close to 3 million on Wednesday night, surpassing the corresponding game of last year’s November series with one in ten viewers digitally streaming the one-sided game.
An average national free-to-air audience of 2.7 million tuned in on Nine, the publisher of this masthead, to watch NSW’s 50-6 demolition of Queensland in Townsville. Nine’s streaming service, 9Now, also attracted 280,000 viewers - up from 155,000 in the first game of last year’s series.

Streaming numbers have affected TV ratings the past couple of years, however the NRL still experienced an increase in traditional television viewers as they returned to a winter timeslot following the forced spring reschedule in 2020. The 9now numbers shows the strong growth in streaming, or broadcast video on demand, is offsetting to a large degree the decline in FTA audiences.
The last winter series opener in 2019 attracted an average national audience of 3.21 million, a figure which hasn’t been eclipsed since. The average audience for game one on Wednesday night fell just shy of the 2.73 million that tuned in for last year’s series decider in game three, and well above the 2.38 million for game one.
1623312417627.png
Last year’s series opener crashed to an 18-year low, however the NRL believe the US elections and Melbourne Cup the day before impacted on its numbers. Origin ratings have steadily declined over the past five years and are well down on the numbers experienced during Queensland’s Origin supremacy. The top 10 most watched Origin games of all time were all between 2011 and 2016. However, streaming numbers have more than doubled over the past three years.
Origin's peak came in 2013 when an average national audience of 4.19 million tuned in for the series decider that was won by the Maroons.

Top 10 highest rating Origin matches​

  1. Game 3, 2013: 4.19 million
  2. Game 2, 2014: 4.16 million
  3. Game 1, 2014: 4.06 million
  4. Game 3, 2012: 4.04 million
  5. Game 1, 2012: 3.96 million
  6. Game 1, 2016: 3.95 million
  7. Game 1. 2013: 3.95 million
  8. Game 2, 2015: 3.93 million
  9. Game 2, 2012: 3.87 million
  10. Game 3, 2011: 3.79 million
Wednesday night's ratings lift is welcomed by the NRL, who are about to enter into negotiations with Nine Entertainment Co for the free-to-air rugby league rights for 2023 and beyond.

New Nine boss Mike Sneesby was with ARLC chairman Peter V'landys in his suite for the historic match at Queensland Country Bank Stadium in Townsville on Wednesday night.
 

The_Wookie

Juniors
Messages
806
So 240k people turned off during the game on FTA. why such a drop off between peak and avg?

Peak/Reach is literally anyone who switched on for at least a minute during the proceedings. Editors at Blackbox say its a rubbish stat thats virtually meaningless.
 

franklin2323

Immortal
Messages
32,403
When does 9 regional go back to WIN TV? Their seems to be a drop since that came into Play.

When you add streaming it was almost 3m. I think that is best now given Netflix, Stan etc are popular. Easy for non sport fans to tune in elsewhere
 

Steel Saints

Juniors
Messages
106
Having Townsville hosting Origin was brilliant. Packed out a beautiful new stadium. However if we want Origin ratings to go over the 3 million mark, which includes regionals, then you need to have a game at either Melbourne, Perth or Adelaide.

Like with everything, the pandemic has forced changes at the last minute. Looking at the future, Qld have got two potential superstars of the future in S.Walker and Walsh.

When both get their opportunity, they will add a fresh injection into Origin.
 

Johnny88

Juniors
Messages
1,116
When does 9 regional go back to WIN TV? Their seems to be a drop since that came into Play.

When you add streaming it was almost 3m. I think that is best now given Netflix, Stan etc are popular. Easy for non sport fans to tune in elsewhere
July 1st. So not far away now.
 

The_Wookie

Juniors
Messages
806
When does 9 regional go back to WIN TV? Their seems to be a drop since that came into Play.

When you add streaming it was almost 3m. I think that is best now given Netflix, Stan etc are popular. Easy for non sport fans to tune in elsewhere

% of regional to metro viewers hasnt changed much if at all since the switch, the numbers watching FTA coverage in both metro and regional have dropped.

2020 64%
2019 63%
2018
2017 67%
2016 71%
2015 62%
 
Last edited:

franklin2323

Immortal
Messages
32,403
% of regional to metro viewers hasnt changed much if at all since the switch, the numbers watching FTA coverage in both metro and regional have dropped.

2020 64%
2019 63%
2018
2017 67%
2016 71%
2015 62%

I think that is the case across most programs. Too much access to Stan, netflix etc. no need to stick to FTA because it is the best option of 10 programs
 

Canard

Referee
Messages
27,077
Comparison to last few years for game 1(metro only),better than last year but still way down on previous recent best.

2021 1.9mill
2020 1.6mill (end of season)
2019 2.2mill
2018 2.35mill
2017 2.35mill
2016 2.6mill


It's a comparison without context.

FTA ratings are down, and everyone knows this.

I can't think of a night in the last 2 years where my household has watched FTA, if it wasn't an exclusive sporting event.

In 2021, 1.9M is the highest rating FTA show of the year. You can negative spin it, but it's a great result.
 
Messages
14,914
It's a comparison without context.

FTA ratings are down, and everyone knows this.

I can't think of a night in the last 2 years where my household has watched FTA, if it wasn't an exclusive sporting event.

In 2021, 1.9M is the highest rating FTA show of the year. You can negative spin it, but it's a great result.
Spot on
But PR will put a negative spin on anything RL.
 

Perth Red

Immortal
Messages
42,812
It's a comparison without context.

FTA ratings are down, and everyone knows this.

I can't think of a night in the last 2 years where my household has watched FTA, if it wasn't an exclusive sporting event.

In 2021, 1.9M is the highest rating FTA show of the year. You can negative spin it, but it's a great result.

By what % are FTA ratings generally down, and how does this compare to the 25% drop in origin fta audience?
 
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