2023-2028 next tv deal discussion

[Colk]

The last deal we’d manage to close the overall gap to around 7.5%. In 2025 the cash gap will be around 33%! the biggest it’s ever been by far

Under 10% is where we should be sitting. This is taking into account a few things:

AFL advantages
1. Greater national reach for advertisers
2. Length of game

The two above should mean a higher FTA deal for them however

League advantages
1. Higher ratings for the NRL per game
2. More higher rating games and other content which is seperate to the regular competition
3. More subscribers on Pay

These three above should mean a higher deal than fumbleball from Pay TV as well as a reduced FTA difference

You can fix part of this by having a national competition but we should be within 10% without a national competition and probably even with their deal with a national competition

We probably won’t ever catch them now.

 

[Iamback]

Does he just pluck figures out of the air? So far media reported figures are seven and fox paying afl $550mill cash a year and a afl confirmed total cash deal of “over” $4bill. (More than $571mill cash a year). Leaving around $72mill a year total in contra and other things. Just saying something doesnt make it true lol.

meanwhile we will currently get In The region of $340mill cash plus from fox and nine until 2027. But yeh the ninth game alone is going to close a $210mill cash difference in Australian deals lol.

calling out other posters for pulling figures out of the air

Meanwhile pulls the $370m cash for NRL out of thin air... dumb shit

 

[Perth Red]

calling out other posters for pulling figures out of the air

Meanwhile pulls the $370m cash for NRL out of thin air... dumb shit

Haha you’re in good form tonight.
$402mill, last deal $24.5mill contra. This deal at least $5mill more contra from nine plus whatever of the sky extra $12.4 is contra. Ergo $370mill cash. I enjoy how you just totally ignore the discussion and evidence to hurl insults and repeat and rinse your unbalanced arguments, it’s quite something to observe.

 

[Perth Red]

Under 10% is where we should be sitting. This is taking into account a few things:

AFL advantages
1. Greater national reach for advertisers
2. Length of game

The two above should mean a higher FTA deal for them however

League advantages
1. Higher ratings for the NRL per game
2. More higher rating games and other content which is seperate to the regular competition
3. More subscribers on Pay

These three above should mean a higher deal than fumbleball from Pay TV as well as a reduced FTA difference

You can fix part of this by having a national competition but we should be within 10% without a national competition and probably even with their deal with a national competition

We probably won’t ever catch them now.

Not to forget origin and radio rights in there.

in an ideal world we’d be matching afl in Australian deals and the sky deal would be what’s putting us well ahead. Aside from disposing of the idiot running the negotiations only way we match them in australia is to start to match their metro reach.

 

[Dodgy]

So the AFL had a super bonanza tv deal. But what we see now is that they've extended the season, and are going to have a "magic round". Their tv deal will have a partial "super saturday".

Lame.

 

[Colk]

So the AFL had a super bonanza tv deal. But what we see now is that they've extended the season, and are going to have a "magic round". Their tv deal will have a partial "super saturday".

Lame.

Another thing V’Landys can take credit for

 

[Perth Red]

So the AFL had a super bonanza tv deal. But what we see now is that they've extended the season, and are going to have a "magic round". Their tv deal will have a partial "super saturday".

Lame.

Sucks when you invent something then someone sells it for a lot more than you managed to!

 

[Colk]

Sucks when you invent something then someone sells it for a lot more than you managed to!

Fox really did a number on the game didn’t they?

 

[Perth Red]

Fox really did a number on the game didn’t they?

tbf you can’t say they didn’t warn us!

Murdoch
“We have always preferred Australian rules "However it ends up, this will be a much bigger investment. We have always believed this is the premium code in Australia. It is the national game and we are putting our money where we believe but we are also committing all our platforms' support in AFL everywhere in every state.”

 

[Perth Red]

And this is the company Vlandys did a favour for:

News Corp chief executive Robert Thomson also sent a warning to the NRL by declaring the company would do everything it could to help AFL's expansion into league's heartland.
"We will ensure that more people see more games of football and its reach is extended, particularly in NSW and Queensland, where there is obviously a growth opportunity and there is a growth opportunity because this is just a wonderful game," Thomson said.

 

[Colk]

And this is the company Vlandys did a favour for:

News Corp chief executive Robert Thomson also sent a warning to the NRL by declaring the company would do everything it could to help AFL's expansion into league's heartland.
"We will ensure that more people see more games of football and its reach is extended, particularly in NSW and Queensland, where there is obviously a growth opportunity and there is a growth opportunity because this is just a wonderful game," Thomson said.

We need to rid ourselves of these p*****

 

[Captain Apollo]

It goes hand in hand with the Australian content quota though not to mention the sport doesn't follow A League, Rugby and ODI cricket and lose relevance and income as a result

Right. I'm sure that works so well in sports markets overseas.

I don't think you can't see the forest from the trees on this one. If you want better coverage/commentary on air, then you need to give the networks a spur to do so. Just leaving things in the current regulatory framework won't see much change as there is not much incentive to do so. Go look at how the EPL, NBA and NFL (to name 3 codes) are covered by its respective TV partners (heck the NFL has its rights spread between 3-4 TV networks at least) and they make channel 9 and even Fox Sports look like they are still in the stone age by comparison.

Channel 7 are unlikely to bid for FTA rights whilst they have the AFL, we know Nine will not want to pay more, and who knows what Channel 10 will do? Our FTA networks, generally speaking, bludge on what they do, and do it at the lowest possible cost. I mean why do you think we get so little Australian drama series, but heaps of reality TV shows? Simple, cost. They are a closed shop and do a lot to ensure it remains that way.

As to comparisons with the A-League and Rugby, they were no where near as popular as the NRL nor the AFL for that matter. That's why going behind a paywall hurt them so much as few people would be willing to pay for a subscription service for them in the first place. ODI cricket is a little different as 20-20 is what has strangled ODI cricket, not a pay wall per se.

When the EPL went from being on the BBC to Sky in the UK, did people stop watching it? No. In fact it drove people to join up to Sky so they could keep watching it. That's why Sky could then afford to pay more money to the EPL.

Also whilst the anti-siphoning means FTA do get "first dibs" on certain events, the Act gives the Minister administering the Broadcasting Services Act 1992 very broad authority regarding listing or de-listing events. But I digress. At the end of the day, this law only exists in Australia and nowhere else in the world. If it is such a roaring success, why in the 30 odd years it has been around, has no one else imitated it?

(Edited to fix up some typos)

 

[Colk]

Right. I'm sure that works so well in sports markets overseas.

I don't think you can't see the forest from the trees on this one. If you want better coverage/commentary on air, then you need to give the networks a spur to do so. Just leaving tings in the current regulatory framework won't see much change as their is not much incentive to do so. Go look at how the EPL, NBA and NFL (to name 3 codes) are covered by its respective TV partners (heck the NFL has its rights spread between 3-4 TV networks at least) and they make channel 9 and even Fox Sports look like they are still in the stone age by comparison.

Channel 7 are unlikely to bid for FTA rights whilst the have the AFL, we know Nine will not want to pay more, and who knows what Channel 10 will do? Our FTA networks, generally speaking, bludge on what they do, and do it at the lowest possible cost. I mean why do you think we get so little Australian drama series, but heaps of reality TV shows? Simple, cost. They are a closed shop and do a lot to ensure it remains that way.

As to comparisons with the A-League and Rugby, they were no where near as popular as the NRL nor the AFL for that matter. That's why going behind a paywall hurt them so much as few people would be willing to pay for a subscription service for them in the first place. ODI cricket is a little different as 20-20 is what has strangled ODI cricket, not a pay wall per se.

When the EPL went from being on the BBC to Sky in the UK, did people stop watching it? No. In fact it drove people to join up to Sky so they could keep watching it. That's why Sky could then afford to pay more money to the EPL.

Also whilst the anti-siphoning means FTA do get "first dibs" on certain events, the Act gives the Minister administering the Broadcasting Services Act 1992 very broad authority regarding listing or de-listing events. But I digress. At the end of the day, this law only exists in Australia and nowhere else in the world. If it is such a roaring success, why in the 30 odd years it has been around, has no one else imitated it?

Fantastic post.

Very good point about the A-League and Rugby going to subscription which is often cited by people as to why we wouldn’t (if the situation were to arise) go to subscription fully.

Anyone who has been unfortunate enough to listen to Nine’s commentary and taken into account how they treat the game (they are like an abusive partner to be fair) can’t really argue that FTA is fantastic or that the current system works well.

 

[Iamback]

Right. I'm sure that works so well in sports markets overseas.

I don't think you can't see the forest from the trees on this one. If you want better coverage/commentary on air, then you need to give the networks a spur to do so. Just leaving tings in the current regulatory framework won't see much change as their is not much incentive to do so. Go look at how the EPL, NBA and NFL (to name 3 codes) are covered by its respective TV partners (heck the NFL has its rights spread between 3-4 TV networks at least) and they make channel 9 and even Fox Sports look like they are still in the stone age by comparison.

Channel 7 are unlikely to bid for FTA rights whilst the have the AFL, we know Nine will not want to pay more, and who knows what Channel 10 will do? Our FTA networks, generally speaking, bludge on what they do, and do it at the lowest possible cost. I mean why do you think we get so little Australian drama series, but heaps of reality TV shows? Simple, cost. They are a closed shop and do a lot to ensure it remains that way.

As to comparisons with the A-League and Rugby, they were no where near as popular as the NRL nor the AFL for that matter. That's why going behind a paywall hurt them so much as few people would be willing to pay for a subscription service for them in the first place. ODI cricket is a little different as 20-20 is what has strangled ODI cricket, not a pay wall per se.

When the EPL went from being on the BBC to Sky in the UK, did people stop watching it? No. In fact it drove people to join up to Sky so they could keep watching it. That's why Sky could then afford to pay more money to the EPL.

Also whilst the anti-siphoning means FTA do get "first dibs" on certain events, the Act gives the Minister administering the Broadcasting Services Act 1992 very broad authority regarding listing or de-listing events. But I digress. At the end of the day, this law only exists in Australia and nowhere else in the world. If it is such a roaring success, why in the 30 odd years it has been around, has no one else imitated it?

NFL is probably the biggest comp in the world, Has FTA coverage in fact most competitions in the world do. So it is needed to make the sport viable and to reach the most people

As to why it exists here, Very small market and expensive to do stuff locally. So incentive is needed

 

[Perth Red]

So who else feels Vlandys is about to drop is deeper in it with a panic sale extension with Fox until 2031? I suspect a ninth game will be put on the table for them and may see an annual increase on our PTV deal of $30-50mill, being optimistic.

 

[Colk]

So who else feels Vlandys is about to drop is deeper in it with a panic sale extension with Fox until 2031? I suspect a ninth game will be put on the table for them and may see an annual increase on our PTV deal of $30-50mill, being optimistic.

Probably. Holding out hope that doesn’t occur

 

[Perth Red]

Probably. Holding out hope that doesn’t occur

Yeh we would be better to take it on the chin then go to the open market in 2025 for the 2028 rights. We know Nine are willing to pay $500mill, we know 10/Paramount are serious bidders at around $600mill. Time for some competitive tension for Fox!
Even if we arent as attractive as AFL you'd still hope we'd be able to realize a $500mill plus deal with competition for the rights.

 

[Steel Saints]

Murdoch
“We have always preferred Australian rules "However it ends up, this will be a much bigger investment. We have always believed this is the premium code in Australia. It is the national game and we are putting our money where we believe but we are also committing all our platforms' support in AFL everywhere in every state.”

News Corp executive Robert Thomson
"We will ensure that more people see more games of football and its reach is extended, particularly in NSW and Queensland, where there is obviously a growth opportunity and there is a growth opportunity because this is just a wonderful game,"

Someone should put those quotes on the walls in PVL's office so that he can read it everyday. Maybe then he might wake up.

 

[Colk]

Murdoch
“We have always preferred Australian rules "However it ends up, this will be a much bigger investment. We have always believed this is the premium code in Australia. It is the national game and we are putting our money where we believe but we are also committing all our platforms' support in AFL everywhere in every state.”

News Corp executive Robert Thomson
"We will ensure that more people see more games of football and its reach is extended, particularly in NSW and Queensland, where there is obviously a growth opportunity and there is a growth opportunity because this is just a wonderful game,"

Someone should put those quotes on the walls in PVL's office so that he can read it everyday. Maybe then he might wake up.

Exactly. It is time to puff our chest out a little and respect ourselves.

 

[Captain Apollo]

NFL is probably the biggest comp in the world, Has FTA coverage in fact most competitions in the world do. So it is needed to make the sport viable and to reach the most people

As to why it exists here, Very small market and expensive to do stuff locally. So incentive is needed

Anti-siphoning is an "incentive"?! To what, producing a lacsadaisical and lazy free to air TV cartel? It sure as heck isn't to providing quality TV programming.