Indeed. I'm no fan of Murdoch or News Ltd, but the anti-siphoning legislation hobbles all pay TV ventures in Australia. The only organisations it favours is FTA TV Channels as it reduces any competition for content, which means it drives down prices.
I mean when was the last time an Australian FTA Channel had some truly innovative or original shows on its stations? No, let's have another season of The Block, My Kitchen Rules, The Voice, The Amazing Race or even Big Brother! or yes, let's re-run, for the umpteenth time MASH or Friends. That's why many people switch off FTA in Australia its cheap, reality shows or re-runs airing.
The execx running our TV networks only look at cost. They don't work on the maxim, which most decent enterpreneurs do, that it takes money to make money. In the US, or the UK, when they cover a live sporting event even when it is thought it will be a blow out, they promote it, they talk it up, they give it a gold standard of coverage. They don't treat it with disdain like Channel 9 does.
I mean who can forget Channel 9 when they first got the TV rights in 1992 cutting footage from the 3.00 pm game for the delayed coverage of it, so that it would not effect the 6.00 pm news? How little has changed when they've done things like that, or like in 2008 when they showed the Warriors v Roosters final on delay so it would not effect the 6.00 pm news even though they had a contractual obligation with the NRL to show it live?
Iamback I can understand where you are coming from, but I'm looking at it from a wider perspective. Whilst the anti-siphoning system stays as is, little will change in relation to TV sports coverage. There will be no incentive for any of the FTA Channels to lift their games, and all sports will be handicapped in terms of revenue maximisation for its TV rights. Not all the issues stem from this. The NRL and now the ARLC take some of the blame in what has occurred. But both areas need addressing if rugby league is to maximise its TV rights revenue potential.