Good points. don't discount the telstra side deals that left the NRL without a partner at the dance. So Vlandy got rid of Telstra live app , which we were getting nothing for anyway, to make more enticing for 'the media players.'its def for mine the manipulation of the ch 7 contract over the years 20-24 where most of the ... paper.. increase is coming from for the afl, the back ending of that deal.
730 mill , average of 146 million pa ( same annual amount average from 2017)
reduced by 87 mill over the years 20-22 , so an average of 117 mill pa & 190 million pa for 23-24
their annual report will show those figures in 2023-24 & it will look impressive & a significant increase , but all isn't as it seems & looks can be deceiving.
"Telstra acquired NRL mobile rights in the current cycle, 2018 to 2022, in a sub licensing deal with pay-television broadcaster Foxtel. The Sydney Morning Herald reported yesterday that the NRL has blocked Foxtel from sub licensing the rights in the next cycle, under a new deal agreed last week covering 2023 to 2027."
Telstra to lose NRL mobile rights
Australian telco Telstra is set to lose its National Rugby League mobile rights after the current cycle ends in 2022, as the league looks to preserve greater exclusivity for its television partners.
media.sportbusiness.com
So after this decision Telsra sooked and then said in the corona virus negotiations with the AFL that they 'would NOT bid for nrl/AFL media streaming at all.
So this is where the AFL loses 50m per year- while the NRL got no $ for it's live App as it was sub Licensed from Foxtel to Telstra. So from a cosy relationship with the AFL, telstra funded the AFL to the tune of 50m while we got nothing- the NRL Vlandy wouldn't even hold talks with telstra regarding this matter. So it was a decision made by (Vlandy) to rectify a poor, previous deal while also kicking $50 million dollars revenue out of the AFL deal. CheckMate!
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