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2023 TV/Fox/Streaming Ratings

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Loose Cannon

Bench
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4,068
Get help for what? Casually enjoying a sport. It’s bizarre how sad y’all are in this forum.

Also there is nothing hypocritical about it, getting behind the Matilda’s is getting behind womens sport. You don’t have to attend every sporting match ever to support women’s sport. It’s a step in the right direction.

Edit: People aren’t following the Matilda’s because it’s trendy, it’s because it’s FUN. Something some of you seem to have forgotten about. Being apart of a crowd, getting behind the hype is a good time. Bring parochial is fun. Most people supporting the Matilda’s aren’t doing it to prop up women’s sport, they just want to be apart of the moment which is fine.
Couldn’t agree more.
 
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Also yeah it’s true the womens A league won’t suddenly become super popular but this has absolutely raised the profile of womens sport in particular for the Matilda’s.
NRL could imbibe a few lessons on how to market NRLW when the FIFA carnival moves on. Instead of targeting the existing men's RL fanbase, try to reach those vast audiences watching the Matildas.

Couple of facts can be reasonably assumed about most of those viewers 1) They don't watch men's RL other than maybe Origin and GF. 2) They don't inspect the product to make unfavourable comparisons between men's and women's sport.
 

Billythekid

First Grade
Messages
6,844
NRL could imbibe a few lessons on how to market NRLW when the FIFA carnival moves on. Instead of targeting the existing men's RL fanbase, try to reach those vast audiences watching the Matildas.

Couple of facts can be reasonably assumed about most of those viewers 1) They don't watch men's RL other than maybe Origin and GF. 2) They don't inspect the product to make unfavourable comparisons between men's and women's sport.
The lesson is that people will watch womens sport if the sport is given a proper platform. I’m not suggesting the demand is the same as for men’s sport btw. What I’m saying is people don’t want to watch sport that feels like an also ran. The most popular women’s sports are those that are elevated to a similar status as the men (like tennis or Olympic sports for example). Sports that treat the womens game as just a shits and gigs side hustle won’t attract fans.

Before anyone jumps on me this isn’t me saying that the NRL should suddenly pay the women the same as the men, just that if you want growth you need to invest a lot and really push it as a serious product.
 

Iamback

Referee
Messages
20,679
The lesson is that people will watch womens sport if the sport is given a proper platform. I’m not suggesting the demand is the same as for men’s sport btw. What I’m saying is people don’t want to watch sport that feels like an also ran. The most popular women’s sports are those that are elevated to a similar status as the men (like tennis or Olympic sports for example). Sports that treat the womens game as just a shits and gigs side hustle won’t attract fans.

Before anyone jumps on me this isn’t me saying that the NRL should suddenly pay the women the same as the men, just that if you want growth you need to invest a lot and really push it as a serious product.

Quality is the key though. A League is perfect example that people won't watch rubbish
 
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What I’m saying is people don’t want to watch sport that feels like an also ran.
Huge difference in perception of prestige watching a national team in a global competition rather than a club team in a national competition.

Women's Soccer in England has prospered primarily through the medium of the England team. Would never have happened with just a domestic club comp.

In recent times, NRL administrators, media, fans, have sadly got drawn into exclusively club-oriented AFL-type thinking.

A strong women's international RL scene involving Australia/New Zealand/England has potential to engage more sections of the Aussie public. Obviously NZ and England need to be reasonably competitive. To that end, it's crucial that NZ-born players are allowed to play for NSW/QLD and the Kiwi Ferns.

Before anyone jumps on me this isn’t me saying that the NRL should suddenly pay the women the same as the men, just that if you want growth you need to invest a lot and really push it as a serious product.
I think NRLW players are realistic about their remuneration. Forms of investment other than player payments are more important at this stage.

NRL clubs with NRLW teams are clearly committed. The media operations of the 4 new teams this year have been excellent. Still early days though. In terms of the balance between men's and women's I would put RL roughly where Soccer was 20 years ago.
 

The_Wookie

Bench
Messages
3,385
Total #NRL ratings for 2023 are 110.227m @ 612,000 pg. Origin adds another 10.665m to reach 120.892m @ 653,000 pg. Before Ashes ave 667k After Ashes start ave 511k (-23%) After WWC start ave 488k (Down another 5% to -27%) Data is from Oztam/VOZ

1692027505182.png

yes I know the Origins are in the wrong place
 
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Wb1234

Immortal
Messages
34,708

Afl ratings appear to have fallen off a cliff this year

they look like they are down a lot since last year

this is the national comp that certain people I here want is to emulate
 

The_Wookie

Bench
Messages
3,385

Afl ratings appear to have fallen off a cliff this year

they look like they are down a lot since last year

this is the national comp that certain people I here want is to emulate

Ill be updating afl ratings tonight. NRL ones are stupidly easy to do, especially with VOZ. AFL ones have all these little friggin matches with individual ratings everywhere
 

Iamback

Referee
Messages
20,679
Total #NRL ratings for 2023 are 110.227m @ 612,000 pg. Origin adds another 10.665m to reach 120.892m @ 653,000 pg. Before Ashes ave 667k After Ashes start ave 511k (-23%) After WWC start ave 488k (Down another 5% to -27%) Data is from Oztam/VOZ

View attachment 78073

yes I know the Origins are in the wrong place

How much of the decline is due to the dud games we get at this time of the year?

Be curious if it jumps up after the World Cup or stays here
 

Iamback

Referee
Messages
20,679

Afl ratings appear to have fallen off a cliff this year

they look like they are down a lot since last year

this is the national comp that certain people I here want is to emulate

Happens as teams fall out of contention, get the wrong teams losing form and ratings take a hit
 

docbrown

Coach
Messages
11,842
How much of the decline is due to the dud games we get at this time of the year?

Be curious if it jumps up after the World Cup or stays here
I expect that within 10 years - probably sooner - both AFL and NRL will have a 10 team finals. The more teams from 11-15 on the fringe of making the finals, the fewer low appeal games.
 

Billythekid

First Grade
Messages
6,844
There is no question they’ll extend the amount of teams in the finals. If it remains too 8 as the comp approaches 20 teams there will be a ton of dead rubbers at the end of the season.
 

Wb1234

Immortal
Messages
34,708
I expect that within 10 years - probably sooner - both AFL and NRL will have a 10 team finals. The more teams from 11-15 on the fringe of making the finals, the fewer low appeal games.
Conferences for the nrl

two finals series of top five from each leading to a Super Bowl

one final in Sydney one in Brisbane
 

The Penguin #6.

Juniors
Messages
1,161
On 100% Footy they stated Sky NZ has 36k viewers per game for non Warriors games.

Anyone know if this figure is correct ?
A few years back I think it was quoted about 30k, could have been about 20k, for non-Warriors games, so this certainly sounds feasible.
Interestingly that adds about 24m to the annual NRL viewing figures and that`s not counting the Warriors` New Zealand numbers.
 
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