2023 TV/Fox/Streaming Ratings

[Perth Red]

I don't really know how to make sense of the numbers but is that 54k on FTV in Brisbane for the Lions? I thought that team was doing well at the moment?

The fans were at the game

 

[Perth Red]

Not sure if it's been discussed elsewhere, but what would be the best timeslot for 9th game when team 18 comes in? Would a Sunday 6:30 game both be great for TV and reasonable for people working the next day.

By extension if they go to 20 teams would it be feasible to have a Monday night game too. If one of the timeslots is on FTA we'd surely be looking at around 8 million per round. If not more the way ratings are growing this year.

6pm sunday. 3pm/4pm kick off in perth. It just makes sense

 

[Perth Red]

It also depends on who gets the rights. If Ten acquire it, then the Sunday night game could kick off at 5:30pm. Ten have their news at 5pm. And all of the Sunday matches may begin an hour earlier as a result.

If it happens with Stan or paramount it’ll be really interesting to see if they value fta and ad revenue more than subscriber revenue in terms of how many and which games make it to fta.

for exposure of the game you’d think a thurs, fri, sat night and sun afternoon would be best fta outcome with rest on ptv.

 

[The_Wookie]

Oh right. I mean, AFL can do the same thing. Go to five games Thursday to Monday all 7 or 7:30pm games. That’s when people watch TV. But then there’s five more games they have to deal with. So those either go in the twilight slots and clash with news (no good for most FTA), earlier afternoon slots or get scheduled to clash with prime time games. So either slots with fewer viewers or slots where they compete with their own viewers. Wookie also says they’re reluctant to do Sunday and Monday regularly but who knows.

Thursday night is the plan.

The AFL is trying to find a happy medium that maximises tv audience without affecting crowds too much.

Sunday and Monday nights were axed due to attendance concerns - clubs and league still make a tonne off it - the league itself makes more money from non broadcast sources than it does broadcast, and more than half the clubs in the league make nore from gate and membership than they get from the distribution

 

[gUt]

The fans were at the game

There was a crowd of 32k at the game according to this https://www.afltables.com/afl/seas/2023.html#9

So 86k total brisbane fans for the brisbane team playing in brisbane (I guess exluding pay TV viewers?). I genuinely thought they'd be doing a lot better.

 

[Pneuma]

Thursday night is the plan.

The AFL is trying to find a happy medium that maximises tv audience without affecting crowds too much.

Sunday and Monday nights were axed due to attendance concerns - clubs and league still make a tonne off it - the league itself makes more money from non broadcast sources than it does broadcast, and more than half the clubs in the league make nore from gate and membership than they get from the distribution

Interesting that a code that has so much income still needs to screw over a dedicated fumbling state like Tassie for a every last cent they can drain from it and is too inept to run an effective investigation into serious racist allegations against two of its highest profile coaches? Interesting indeed.

 

[Desert Qlder]

There was a crowd of 32k at the game according to this https://www.afltables.com/afl/seas/2023.html#9

So 86k total brisbane fans for the brisbane team playing in brisbane (I guess exluding pay TV viewers?). I genuinely thought they'd be doing a lot better.

AFL fan blind love of his game only reinforcing your point.

 

[Vibing]

There was a crowd of 32k at the game according to this https://www.afltables.com/afl/seas/2023.html#9

So 86k total brisbane fans for the brisbane team playing in brisbane (I guess exluding pay TV viewers?). I genuinely thought they'd be doing a lot better.

There'd of been about 10K fumblers watching on PTV in Brisbane
you get every game for free on FTA , so why in these times of extreme cost of living increases , why would you pay for foxtel or kayo?.... thats right, you wouldn't!
less then 100K watching the high flying paddle pop wions in their home market on TV & at the ground , with the attendance being nearly 1/3 (33%) of the eyeballs

The Broncos tomorrow night will have 35K at the ground
175K watching on FTA
& 150K watching on PTV

360K
with the ground attendance being 9%

niche sport much ....

 

[Perth Red]

There was a crowd of 32k at the game according to this https://www.afltables.com/afl/seas/2023.html#9

So 86k total brisbane fans for the brisbane team playing in brisbane (I guess exluding pay TV viewers?). I genuinely thought they'd be doing a lot better.

Prob over 100k with ptv. That’s not a bad core base In An nrl mad city and one we’d be very happy with in perth or melbourne or adelaide I’d suggest. Dockers only get around 120k fta tv and crowd combined most games.

 

[Desert Qlder]

McLachlan stated explicitly that "AFL will be number 1 in Queensland in one or two years", direct quote from the season launch speech. The quote has since been redacted from the speech on the AFL website.

If that's true then those Brisbane numbers are a complete disaster for McLachlan's stated AFL goal.

Or it was just a bullshit lie all along.

 

[The Penguin #6.]

McLachlan stated explicitly that "AFL will be number 1 in Queensland in one or two years", direct quote from the season launch speech. The quote has since been redacted from the speech on the AFL website.

If that's true then those Brisbane numbers are a complete disaster for McLachlan's stated AFL goal.

Or it was just a bullshit lie all along.

I really do think it is a little idiotic quibbling over whether mclachlan said one year or whatever. The number one priority for Rugby League is that the 80k - 100k watching fumbleball remains at 80k - 100k over the next 10 to 20 years - less of course would be desirable - only then can we say we`ve seen off the challenge from fumbleball.
So how do we go about that, personally I think, what we`ve seen this year we`re doing a good job. Longer term we have to keep the kids taking up League in its` various guises for this I believe is the best way to create life-long fans and for those who don`t play, get them to the games for an unforgettable game day experience.

 

[BlueandGold]

There'd of been about 10K fumblers watching on PTV in Brisbane
you get every game for free on FTA , so why in these times of extreme cost of living increases , why would you pay for foxtel or kayo?.... thats right, you wouldn't!
less then 100K watching the high flying paddle pop wions in their home market on TV & at the ground , with the attendance being nearly 1/3 (33%) of the eyeballs

The Broncos tomorrow night will have 35K at the ground
175K watching on FTA
& 150K watching on PTV

360K
with the ground attendance being 9%

niche sport much ....

The Broncos tomorrow night will have 35K at the ground
175K watching on FTA
& 150K watching on PTV

+ another 90k in regional Qld.

450k in Qld.

 

[Vibing]

The Broncos tomorrow night will have 35K at the ground
175K watching on FTA
& 150K watching on PTV

+ another 90k in regional Qld.

450k in Qld.

yea well we'd have to include the regional audience for the paddle pop wions too
all 5K of them

 

[BlueandGold]

yea well we'd have to include the regional audience for the paddle pop wions too
all 5K of them

Yeah exactly

NRL 450k
AFL 115k.

Gill the Dill ''AFL in QLD in a couple of years will be number 1'' hahaha

 

[Pneuma]

Yeah exactly

NRL 450k
AFL 115k.

Gill the Dill ''AFL in QLD in a couple of years will be number 1'' hahaha

The big turd is finishing his fumbling CEOship on a pretty sour note.

 

[Phil McGrawhan]

The big turd is finishing his fumbling CEOship on a pretty sour note.

He could start WW3 and there’d be one poster on here praising him & blaming PVL .

 

[westerntiger]

Would be interesting to see what number of those Queensland afl fans are not deported Victorians.

oh that’s right it’s all of them

 

[Wb1234]

There was a crowd of 32k at the game according to this https://www.afltables.com/afl/seas/2023.html#9

So 86k total brisbane fans for the brisbane team playing in brisbane (I guess exluding pay TV viewers?). I genuinely thought they'd be doing a lot better.

100k active fans is probably what the lions have

shows how bad their push into qld is doing

 

[docbrown]

100k active fans is probably what the lions have

shows how bad their push into qld is doing

You’re probably on the money there.

If you look back at the Gemba report, the Broncos have 780k fans that would be considered ’fanatical’. Over a million if you include casual fans. About a third of all their fans are outside of Queensland (usually relocated Queenslanders or their children). But in Queensland, it’s safe to say the Broncos have at least 700k+ fans.

We also know from Gemba that 50% of Queensland AFL fans don’t support the Lions or Suns. 50% support interstate teams (usually transplanted Victorians). Also 33% of Lions supporters are based outside Queensland.

What that means is whenever you see a TV rating for the Lions in Brisbane, a percentage are watching the game because they’re Lions supporters. Another bunch are watching it because they’re the opposition supporters. And the rest are fans of other AFL clubs watching as neutrals.

The percentage watching the game in Brisbane because they’re actually Lions fans could be as low as 50%. Probably somewhere between 50% and 70%, with the rest being opposition or other team viewers. So a 50k Brisbane rating for a Lions match against a Melbourne club is probably indicative moreso of about 25k to 35k being actual Lions fans.

Similarly at a game, those 50% of Queenslanders who don’t follow Lions or the Suns, usually have only 1 or 2 opportunities each year to see their team live. Given the fanatical way Victorians attend AFL, Lions games featuring opposition teams like Collingwood, Richmond, Carlton, Essendon and Hawthorn might feature 20% to 30% of spectators who are actually opposition fans, not Lions fans. This is seen this year, with those games getting 31 to 33k. This would reduce for games against smaller clubs or teams from WA or SA, down to 5 to 10%. The Fremantle game got 25k and is more indicative of the Lions fans who attended.

So really you’re talking 25k attending, 35k watching. Using the same ratio as Broncos supporters who are fans but didn’t watch or attend (work, busy etc) you do end up around 100k total. So basically:

Brisbane Broncos fans
Queensland: 700k+
Elsewhere: 300k+

Brisbane Lions fans
Queensland: 100k
Elsewhere: 35k

It’s not even close.

 

[Perth Red]

100k active fans is probably what the lions have

shows how bad their push into qld is doing

If we had 100k active fans in Perth or Adelaide would you be dissapointed? I wouldnt!