2024 TV and Streaming Ratings Discussion

[nko11]

Nrl cumulative men’s and women’s origin
15 million

nrl pre season and most season including all stars 5 million

nz 7 to 10 million

vs afl close to zero

If we get an International Calendar down pat and market it the way it should be. We could be getting another 3-5 games of 1.5-2 Mil every year + Samoa v Tonga - if marketed correctly could be another 1 Mill+ set of fixtures.

 

[Wb1234]

If we get an International Calendar down pat and market it the way it should be. We could be getting another 3-5 games of 1.5-2 Mil every year + Samoa v Tonga - if marketed correctly could be another 1 Mill+ set of fixtures.

Pacific cup will do that

expansion into pacific will help too

England need to stop taking Tonga or Samoa to tour cause it lessens it

 

[The_Wookie]

According to Nine

State of Origin Game 3 secured a National Total TV Reach of 5.426 million and a Total TV National Audience of 3.652 million - up 44.7% year-on-year.

State of Origin Game 3 was the highest rating match since Game 1 2016, and the highest rating Game 3 since 2013 (based on overnight using TAM/VPM).

State of Origin Game 3 recorded a BVOD audience of 864,000 on 9Now:

Highest rating program of all time on 9Now,
the three games in the series take out the highest rating programs on 9Now
Second highest rating live program of all time (across all broadcasters)
Up 83.1% year-on-year

State of Origin Game 3 was the No. 1 program of the night in:
Sydney - Total TV Audience of 979,000
Melbourne - Total TV Audience of 318,000
Brisbane - Total TV Audience of 848,000

State of Origin Game 3 was the No. 2 program of the night in:
Adelaide - Total TV Audience of 85,000
Perth - Total TV Audience of 142,000

 

[Wb1234]

@i

Reach figures show an extra 100k watching.

That shows less people dropped off as opposed to a slab of extra fans.

well those people are coming from a non RL supporting background coupled with no extra ratings boxes to match the extra population

reach 5.4 million

 

[Iamback]

@i

reach 5.4 million

Game 1 was 5.3m reach. So yes the actual reach number was pretty much the same across the series

 

[wain]

@The_Wookie
@docbrown

is there any info available regarding other media (news, social media impressions, etc)?

I'd love to know how big Origin is in this regard, and I feel this would set it apart from similar sporting contests in Aus. I remember Waleed saying 5 or 6 years ago that Origin was like Australia's 'super bowl'.

Incidentally, I'm amazed at the amount of kids' friends here in Adelaide who were talking about the game or sharing social media regarding Origin. They may not have watched the game on TV, but awareness of the game/brand is unbelievable compared to ten years ago. Lots of highlights shared on social.

I can't help but think that this stems from NRL's positive approach and marketing on social media. And serious thanks to Bluey for 'the decider'.

 

[wain]

Pacific cup will do that

expansion into pacific will help too

England need to stop taking Tonga or Samoa to tour cause it lessens it

you realise that England is included in 'international' right?
Im not sure why we'd need to make them weaker by not allowing them access to quality competition...this would impact their ability to have a good rating international series at the end of their domestic season.

 

[The_Wookie]

@The_Wookie
@docbrown

is there any info available regarding other media (news, social media impressions, etc)?

Not from Nine. Maybe from the NRL or media reports down the track. NRL annual report tends to cover the whole year not the Origin series specifically.

 

[Vlad59]

Mediaweeks take on the series

Nine’s coverage of State of Origin Game 3 2024 sets new Origin ratings record

The NSW win in Origin 3, 2024 is being called one of the best Rugby League State of Origin clashes ever. The TV ratings indicate that's right

www.mediaweek.com.au

 

[nko11]

@The_Wookie
@docbrown

is there any info available regarding other media (news, social media impressions, etc)?

I'd love to know how big Origin is in this regard, and I feel this would set it apart from similar sporting contests in Aus. I remember Waleed saying 5 or 6 years ago that Origin was like Australia's 'super bowl'.

Incidentally, I'm amazed at the amount of kids' friends here in Adelaide who were talking about the game or sharing social media regarding Origin. They may not have watched the game on TV, but awareness of the game/brand is unbelievable compared to ten years ago. Lots of highlights shared on social.

I can't help but think that this stems from NRL's positive approach and marketing on social media. And serious thanks to Bluey for 'the decider'.

Google Search Trends Data - Rudimentry but still data. Possibly some noise in other states AFL fans wanting their own State of Origin in AFL - but I believe that feeds into the same thing. They only ever talk about it around Origin time anyway because they want what we have, means they're watching and noticing.

"State of Origin Australia wide trends 2004-2024"



"State of Origin New Zealand trends 2004-2024"



"State of Origin Western Australia trends 2004-2024" Noise in data due to actual games being played there in some years.



"Victoria"



"South Australia"



"Tasmania"


"Northern Territory"


"New South Wales"


"Queensland"


post 1/2

 

[nko11]

@The_Wookie
@docbrown

is there any info available regarding other media (news, social media impressions, etc)?

I'd love to know how big Origin is in this regard, and I feel this would set it apart from similar sporting contests in Aus. I remember Waleed saying 5 or 6 years ago that Origin was like Australia's 'super bowl'.

Incidentally, I'm amazed at the amount of kids' friends here in Adelaide who were talking about the game or sharing social media regarding Origin. They may not have watched the game on TV, but awareness of the game/brand is unbelievable compared to ten years ago. Lots of highlights shared on social.

I can't help but think that this stems from NRL's positive approach and marketing on social media. And serious thanks to Bluey for 'the decider'.

Post 2/2


Interest Overall on Per Capita basis for past 12 months


Summary: All states and territories recorded highest or equal highest interest in "State of Origin" this year. Only one outside this trend was WA, but this was due to past years having games played and heavily promoted in the state. Next year will be the real test of interest there. Still plenty of room for growth in other states and territories, But doing pretty well considering it's a NSW v QLD fixture.

Bonus:
"State of Origin" vs "AFL Grand Final" Australia 2004-2024