Um..u don't understand what straw man means. Never said NRL should bend over backwards, but definitely there is give & take in relationship with broadcaster. NFL is biggest thing on USA TV (by some way) & even it must accommodate broadcasters to some degree, after all TV foots a lot of its revenue.
You have changed your opinion then because what you’re saying now (which is correct) is quite a bit different to this
“To get more money from broadcasters we should give them what they request. Simples”
With reference to that statement your NFL example was definitely an exaggeration (or a misrepresented proposition: you know a strawman) because even though the NFL might concede on that point they don’t just give broadcasters what they request. Mainly because they have goals that don’t perfectly align with that of broadcasters.