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Sutcliffe is losing it with age. Agree with Karl, hes very good.
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The Terrorgraph said:London Olympics brawl as Channel 9 suspects Seven of dirty tricks campaign
CHANNEL 9 suspects television rival Seven of orchestrating a dirty tricks campaign and using a professional guerrilla marketer to undermine its coverage of the London Olympics - a claim Channel 7 denies.
The Sunday Telegraph can reveal that an employee at one of the nation's leading media agencies, MEC, is facing disciplinary action after being linked to a viral Facebook page, Channel 9's Olympic Coverage Sucks.
MEC is a media planning and buying agency that works with all the networks across Australia, while its sister agency Mediacom has an exclusive contract with Channel 7 to place its advertising in newspapers and billboards.
The company's Adelaide office is investigating digital analyst Isaac O'Leary over his role in the page, which has amassed almost 30,000 "likes" and much media attention since it was launched at the start of the London Olympics.
MEC Adelaide managing director Peter Bucklow confirmed action would be taken against the employee - but denied Mr O'Leary's actions were linked to Seven.
"We'll take appropriate action because we have very strong policies right throughout our company about the use of social media," Mr Bucklow said. "This particular person did something that was not appropriate and not sanctioned by us and not supported by us. Channel 9, all the TV networks, are people we have to deal with every day.
"The last thing we want to do is to devalue our relationship with them."
The page is believed to be the source of much of the satirical content critical of Nine's coverage circulating the internet.
While MEC and Channel 7 deny having any involvement with the page, Nine spokesman David Hurley said there was clear cause for suspicion.
"Seven has engaged in the longest dummy spit in media history about not being the 2012 rights holder, and in recent weeks has conducted its own negative campaign to talk down just about everything about London," he told The Sunday Telegraph.
Mr O'Leary describes himself as the "secret face (of) a social media campaign" in his online profile and lists his interests as "gorilla (sic) marketing" on LinkedIn.
But he denied he was behind the Facebook hate page.
"It's my friend's page. I just give him pointers," Mr O'Leary told The Sunday Telegraph. A Seven spokesman said: "Nine's claims that we are somehow linked to a social media campaign via someone who is on a Twitter account and Facebook is hilarious."
Improving to the point of the closing Ceremony
