Blank screens annoying
The growth in coverage of international football in Australia is tangible, but selective.
While television viewers can see any number of cricket and rugby union games not involving Australia, in rugby league similar privileges seem to be depend on a number of parochial factors.
I am told Sunday's opening England-New Zealand Test will not be on television in Australia at all. In 2015 that is ridiculous.
It's as if the big media decision makers have rugby league pegged as a low-rent, east-coast suburban market, to which you can flog mixed drinks and punting – and they have no higher ambitions for the demographic whatsoever. That's where rugby league belongs and that's where it stays.
Season over, we can use other vehicles to reach this market. We don't need rugby league any more. England v New Zealand is clearly for real sports, not bogan ball.
Yet, if it involves the Pacific, where the NRL can get government funding, we're all over it like a rash.
We saw Pacific Tests that counted for nothing earlier this year on Fox with strong teams and all the bells and whistles. Yet when Lebanon play South Africa for an actual World Cup spot, the game's publicity machine grinds to a halt.
Lebanon were told NRL promotional support relied on them playing a Pacific country. Why? The possible reasons all seem quite cynical indeed.