News Ltd destroyed the international game during the SL war, and it's taken many, many years for the game to get back to where it was since the '95 World Cup. Remember when the Aussies play Great Britain for the first time since the SL war in 1999 at Suncorp and it only got 12k? We've come a long way since then.
As I said, I would love to see Rothfield spew out in his column that this World Cup was a waste of time after 2 70k+ crowds at Wembley and Old Trafford respectively turn up.
Honestly he'll just say its in England and there is nothing better to do. I can't believe people worry so much about what he writes. He's a flat out dickhead with a licence for shit stirring. The minute we ignore him is the minute he goes away.