...and yet the PM feels it is necessary to attend the NRL GF rather than an All Blacks game - that should tell you something.
The NZ media are obviously already aware of league, the foreign contingent, particularly the french, are completely ignorant of league's relative popularity in the pacific, I'm sure the IRB would like it to stay that way. It would not surprise me one bit if they send out a communiqué reminding the media that has the contracts to cover the RWC where their allegences lie. The article cited above is just a taste of what would be going on.
On another note, if SBW really wants to earn the big bucks he should be letting the IRB know he is considering a public switch to league at the end of the RWC.