Smart.
12 months ago he was imploring the NRL to give the players more ownership of their own brand, stating how far behind the rest of the world the NRL is.
If Jarryd doesn't make money out of his own name, someone else will.
Hayne is one smart cookie, surrounded by good people.
I admire him.
Suity
Absolutely agree. Very smart move and Hayne was on the money when talking about it last year.
There is plenty of potential for players to make the most of their brand that is not utilised. Haybe is smart to get onto this early.
Question, though: To actually maximise one's brand it would probably be best to go with individual numbers. Super League did this, right?
It seems weird to me, though, and wouldn't look goof on the field. However, if Hayne only had the 1 in league to go with that wouldn't mean so much, as every team has that. 38 in blue and gold, though, could be his brand (as it will be in red and white with the 49ers).
So, is it worth that change to give the players that opportunity?
Personally, I think now, but then it just kills the branding as mentioned above.