Firstly I wasn't necessarily advocating that they should change their colours, I was just pointing out that you could used the same logic to decide that changing their colours might be a good idea.
But lets delve deeper anyway.
Why would it be a disaster for them to change their colours? Just because you say so!?
The Titans have already changed their colours once by adding dark navy, and it didn't negatively effect them then. Also brands evolving is a natural process, it happens all the time. In fact it can be detrimental for a brand to become stagnate and grow stale.
It's also obvious that the Titans marketing and branding isn't very successful and some changes need to be made, so considering that why not consider all the options on the table.
Firstly, the Titans are competing with the other titans brand across the world. Every time somebody searches 'Titans' images of titans will come up and the one that best attracts their eye will get their attention. The world is also a global market now, everybody is competing with each other to some degree.
Secondly, the fact that 'everyone' with a titans brand uses a Hoplite in a Corinthian helmet in their logo design doesn't mean that a Hoplite or Corinthian helmet is an accurate depiction of a Titan. They could all be misrepresenting Titans, and as anybody that knows even a little bit about ancient Greek history and mythology can attest to, that is in fact what is happening in your examples.
A soft reboot is not a brand failure...
Panthers and Warriors have both changed their club colors without accusations of “collapse”. Hell, the Titans change their colours every 2 years and no one says they are a different club from 2007.
And for the logo, of all current clubs only the 12 of our 16 clubs have changed logos at some point (only Titans, Knights, Dragons and Rabbits haven't. And even the last 3 do regular updates.
Calling a soft reboot of the jumper and logo “another GC failure” is laughable...
Yawn.
1. Titans are not competing with other Titan brands in the world. What an joke. Do you wake up and think “I’m going to start supporting a team called the Bears today” and then google image every “Bears logo” and then opt to support Moscow Bears basketball team
In the Russian comp because you like their logo the best? Actually, you probably do. Nevermind.
2. You asked “Why would it be a disaster for them to change their colours? Just because you say so!?”
- yes, I’m not sure if you are able to distinguish statements that are opinion from fact, but clearly since we are talking about a hypothetical, my statement is an opinion that the Titans need brand stability. For a town that has encountered Giants/Seagulls/Chargers/Titans, each with completely different colours/logos/jerseys, in my opinion stability on the core branding elements is key.
3. I don’t give a frig if the helmet as an accurate depiction of ancient mythology. My point is that your argument it should be changed because of historical inaccuracies is ludicrous given every Titans club in the world uses the same imagery. But I guess you’re smarter than them
4. using the panthers and Warriors as examples? Seriously. Two clubs who are by FAR the most criticized on this forum for lack of a consistent brand, two clubs who’s constant colour changes have been the source of a decade of unanimous derision? Wow.
5. no problem with a logo update. Current one is tacky. but changing to some bearded shirtless Greek god Zeus character is not what I would do.
Anyway, you two can continue this all you want. The Titans won’t change to teal. And they won’t change to Zeus. Because the ideas suck. Sorry about that. Happy Easter!
