Wonder if HKR are having a dig at anyone here? lol
Super League attendances could be kept a secret next year as clubs consider keeping their crowd figures private. Attendances have become a regular topic of discussion within rugby league and clubs are thought to be pondering a move to keep them out of the public domain.
It follows Hull KR's decision to make that move during the 2023 season. While the Robins did periodically outline their average attendances during the season, they didn't publish figures on a match-tomatch basis. The club has confirmed that they will continue that trend next year and are aware that others are contemplating taking a similar stance.
Taken from the minutes of the club's most recent Supporter Council meeting, the club's Chief Operating Officer, Craig Franklin, said: "Match attendance figures were traditionally a barometer of a club’s health and everyone took a great interest in this. Now there are a lot of other measures, corporate income, retail, broadcast revenue that show the true health of our club. Hence, why we moved to a more in depth club wide, but less frequent, update.
"There needs to be some independently and auditable way to publish attendances, the figures are part of the IMG score so it’s important it’s a level playing field. We could put through an additional 1,000 free tickets each game and then publish that figure, which would boost our IMG points but it would not be a true figure.
"So we decided to take a bit of a principled stand at the start of the season until it’s a more robust metric. We believe the metric should be a number which can’t be manipulated like ticket revenue, £ yield per ticket sold or similar.
Let’s encourage clubs to grow attendances with paying fans, not devalue the sport with price gimmicks and free giveaways.
"We hope other Clubs follow our lead in not publishing attendance figures, a number of clubs have indicated they’ll follow our lead."
Chief Executive, Paul Lakin, added that the sport has become obsessed with attendances, to the point that it is taking the focus away from the action on the field.
"There is an unhealthy fixation in the sport on how many are attending our games rather than what is happening on the pitch. As a club we wanted to put the focus back on the players and their superhuman athleticism and not on attendance figures. Every Monday there’s article after article in the press micro-analysing attendances and nothing about the players, it’s bizarre."
The Robins did not disclose their attendances at all during the 2023 season.
www.hulldailymail.co.uk