Unless there is a strategy that i am obviously unaware of I think they need to start ramping things up a bit. Footy fans I speak to are non committed / not interested in the event at THIS point in time.
This may be partly because I am Brisbane based and no pool games are here (or elsewhere in SEQ) - Semi and Final only games to get to locally.....and so chances are you'll see the usual 'big three' and only one other team. SEQ people are wanting to see alternate teams and unlike 2013 ....most games are not within an hour or so by train.
For me I'd like to see the RLWC organisers .....
* Get some players faces on TV talking about the upcoming event (Poms, Celtics, Kiwis, Kumuls, Islanders, etc.)
* Get same out to schools; clubs; footy carnivals; community events etc
* Have one or more of the RL shows have a RLWC moments / memories section ( if even for a minute or two)
* Have one or more of the Oz based RL mags do the same
* Have adverts placed in local papers where games are being placed ( or the nearby vicinity)
Timing of the comp is out of the organisers control .......but a December 2nd final is going to be a hard sell in my opinion.
Truly want this event to succeed .....but some spadework is definitely needed to see this happen.