I really don't think anyone vaguely familiar with RU in NZ would call them the 'New Zealand National Rugby Union team' or search for that if looking up the All Blacks.
Again, type in All Blacks into the chrome address bar, and that's the default option. Just like people aren't typing in 'Wests Tigers - Rugby League team' but that is more searched than 'Wests Tigers'
Learn how google works.