State of Origin the key bargaining chip in NRL TV rights deal
CHANNEL 9 boss David Gyngell refused to let Fox Sports show every NRL game live in the last TV rights negotiations because he was concerned it would cannibalise his station’s audiences.
Three years later, digging in for talks with the NRL for the 2018-22 rights, Gyngell is closer to thinking it is a bargaining chip he needs to give up to maximise his NRL content and retain State of Origin.
It would also mean Foxtel would have to pay a bigger proportion of the total $1.5 billion deal, which some industry analysts believe will be the most likely windfall to the NRL, than the subscription service stumped up for 2013-17 programming. That was sold to Nine and Foxtel in 2012 for a total of $1.025 billion.
Gyngell is reported to be moving towards taking time off for family reasons and he will not want to become the man who lost the rugby league rights.
In 2012, the AFL rights were sold before the NRL negotiations were completed and Channel 7 agreed to let all AFL home-and-away matches be broadcast live on Fox Sports.
Fox Footy audiences for the key Friday night and Saturday games, also broadcast on free-to-air by Seven, pull in 150,000-250,000 for the pay television channel, partly through the benefit of being commercial-free during games.
Channel 7 has been touted for months as a rigorous challenger for NRL rights, particularly State of Origin, but recently there has been none of the buzz that surrounded the network’s hopes in 2012.
Retention of all or most free-to-air AFL rights, which will be knocked down for close to $2 billion when pay television rights are added, is Seven’s sporting priority.
A complication in the NRL’s ongoing rights talks is that clubs have made it plain to the NRL they do not want Monday night games from 2018 if they have to agree to more Thursday night fixtures.
Previously, it appeared almost certain Nine would have one Thursday night and one Friday night fixture in an eight-game round, and Ten would have the 7.30pm Saturday timeslot.
Now the 4pm Sunday timeslot is more up for grabs, with Nine mulling over what the ARL Commission would consider a winning bid for the Origin and major NRL timeslots.
Fox Sports’ number of exclusive games in an eight-game round would be reduced from five to four from 2018 but if they could telecast all NRL games, they would retain a big subscription driver.
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