I had to dig this out but I guess an announcement will be made as soon as Mr Smith & LEK get back to the PNG Bid team.
http://www.globalmediasports.com/news.html#p7APMc1_4
THE PNG NRL Bid is moving ahead in leaps and bounds thanks to a strategically co-ordinated roll out program. This week saw the bid move to the next level with
media rights expert Colin Smith arriving in PNG from Australia to gauge the economic environment and the media market.
At a media conference at the Ela Beach Hotel yesterday in Port Moresby, he said he liked what he saw. "It has been an eye opener for me. I have come at a very exciting time. My role is to develop a media model so that people can watch NRL." Smith said however that there were two main aspects, firstly was to make sure there was quality coverage and secondly how to make it commercial and sustainable to go forward and how it translated to a revenue model. Smith, who has been in Port Moresby for a week, said PNG was "one of the best kept secrets."
"PNG will be the next boom country of the globe in the next 20 years," the media rights expert said. He said he would be working on a costings for a media rights program, a draft of which would be presented to the PNG NRL Bid when he next visits here in for weeks time.
Colin Smith, the boss of LEK's regiona sports, gaming, media and entertainment division, is regarded as Australia's best sports broadcast advisor and has worked on the biggest TV deals in Australia's sporting history. He has engineered contracts and deals that now see more than $350 million generated though professional sports. While in PNG Smith has met key banks, sponsors of the bid such as Ela Motors and met with the major media companies represented in PNG. Bid general manager Bev Broughton said Smith's visit was a quantum leap forward for the bid.